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Forum Moderators: martinibuster
joined:Oct 27, 2001
I know this may be difficult to answer but what is a respectable CPM and click through rate?
That depends on the topic, the type of content, and the audience. What might be a staggeringly high CPM or clickthrough rate on a forum about politics could be awful on a special-interest editorial, e-commerce, or search page.
Gosh, some publishers do get excited at the most trivial things! Not knowing about the delayed stats puts you at a disadvantage in that you may attribute gains - like today's - to the wrong factors - like a change in ad colour.
It's amusing to see some of the theories (like the Christmas bonus and payout percentage ones). The payout percentage one is particularly hilarious considering the CPM figures rose by over 100% for some publishers. Maybe this is a wind up because it also suggests a possible algo change as being the cause ;)
wgonz, those are good questions. You are on the right track. I think the answers are yes and yes... but that's just a guess.
I suppose we could test this theory by starting two threads at the same time. One for those having a great day and one for those having a bad day. If both threads receive approximately the same number of replies, we know it's just coincidence.