New AdSense layouts available for publishers

They have also added a "last updated" date on the FAQ & policies, which was something I had wished they included. It was hard to know when it was last updated without a date on the bottom for reference. They have already updated it to reflect the new AdSense layout options.

Thanks so much, Jenstar, for letting us know about this. It would be great if Google emailed us whenever there is a change to any aspect of the program.

They have send emails in the past, I remember they sent a general one about the related searches being removed. So they could very well be sending one out tomorrow.

WOW! Just got an email about it. :)

Inline rectangle really looks cute :)

I just got the email too.

Interesting to note is that they ask us to continue sending comments and suggestions, because it helps them build a better AdSense program. They also asked for feedback if one particular ad format works best.

This definitely shows that they want to avoid something like the whole related searches fiasco in the future.

Brilliant, Google keeps making AdSense better for us all.

I would love if anyone is listening (!) another option that would split the leader board into two. So in other words we could have one banner showing the first two ads at the top of the page and the second ad showing the third and fourth ads at the bottom of the page.

In other words two banners which would show four different ads just the way the leaderboard does.

Keep it up G, great work.

this may have been spotted before as well, but I just noticed it... there is no longer a url under each ad.

very nice!

Or is it?

It seems to be the horizontal ones that do not have URL, which is in line with how it was before (banner-style did not have URLs while skyscraper style did).

you're right... ooops
:(

VisitThailand, I think thats the best idea I've seen in this forum.

I agree Visit Thailand - having the opportunity to have up to 2 banners on a page (for a total of 4 ads) would be great, for splitting above and below an article. I wonder if the reason AdSense does not offer this is because you would havw to run two sets of javascript, and you could potentially be showing two sets of the same two ads, rather than four different ads. But with the way parts of my site is done, this option would be a really good one.

And I am pretty sure they are listening ;)

In other words two banners which would show four different ads just the way the leaderboard does.

Yeah, VT thats a great idea. I have always wanted to use more than 1 inventory of google :)

I need an ad block exactly 200px wide x 4 ads. Every other format available from adsense looks adhoc on my site, although (unfortunately) I've been able to make the regular 468x60 banner thingy fit in ok. Problem is, like every body says, most visitors are pre-programmed to ignore that size/format banner.

I hope google, in the future, can give us the option to select a variable width ad, so that it can fit in pleasingly with whatever column width a site may have.

I love that bloomin' search engine. Well done Google... now, just need separate stats per site....

Nice to see Google adding on new options for sizes. I would like to see them add a transparent background for sites with a textured or custom background image.

I would like to see them add a transparent background for sites with a textured or custom background image.

Don't think this is possable becasue the ad is an iframe, so it's it's own HTML page.

You have to love how Google just keeps making things better and better. I don't know if I'll use the new formats, but it's nice to see them taking feedback into account and working on it.

Anyone implemented the new layouts and noticed a difference yet, or is it too early? :-)

Seperate stats for each site, is needed badly. All it would take is another parameter in the adsense javascript code.

google_ad_width = 728;
google_ad_height = 90;
google_ad_format = "728x90_as";
google_ad_SITE = "1";

I hope this is planned for the near future.

Seperate stats for each site, is needed badly. All it would take is another parameter in the adsense javascript code.

Unless you want to group multiple hosts even that's not needed. The Google server can track the URL of page's calling the JS code already, should they want to.

Seperate stats for each site, is needed badly. All it would take is another parameter in the adsense javascript code ......

I hope they don't insist on seperate stats only being used for different SITES - I need several tracking ID's on one site - I wish to monitor how different sections perform - GG please note :-)

It seems to be the horizontal ones that do not have URL, which is in line with how it was before (banner-style did not have URLs while skyscraper style did).

I've noticed that on the new (horizontal) leaderboard, there are no urls shown when there are 4 ads. But if the leaderboard shows 1, 2 or 3 ads only (which are stretched to fill the space), the url is shown for each.

I need several tracking ID's on one site - I wish to monitor how different sections perform

That would be nice, though I imagine that if they did implement it they'd limit it in some way. Otherwise it would be trivial to create an infinite # of tracking IDs to suit any possible need. As in if I felt it was important I could generate a tracking ID for every page view and store the ID in a database with the URL, userid, ad type, date/time, etc.

Does the leaderboard layout seem a little large (in height) at 90 pixels to anyone else? There seems to be a lot of redundant space in some cases.

Does the leaderboard layout seem a little large (in height) at 90 pixels to anyone else? There seems to be a lot of redundant space in some cases.

728*90 is a standard leaderboard banner. As to the extra space, funny that you mention it. I agree and, in fact, I emailed Adsense late last night suggesting they offer the ability to modify the text font to address that.

I just received a response thanking me for the suggestion.

Speaking of new formats, a quick massage of the Google Syndication code can get it to produce XML rather than HTML output - which would mean that:

1) the ad code could be produced server-side rather than relying on iframe support in the browser.
2) the ads could be displayed in ANY custom configuration of the publisher's choosing (don't like the leaderboard and want 3 ads in a triangle instead? a quick bit of code and there you go)

Using the ca-test ID ...

[pagead2.googlesyndication.com...]

I have NOT yet seen an announcement of this being official - so attempting to use it for your content pages would probably be suicide at this stage. It may be something under development or possibly what they use for their major publishers.

If they allow xml, they will loose geo targetting as they don't know where your visitors come from. I'm sure the advertisers will bark.

OTOH I'd love to eliminate the iframe way of working.

SWA

I have seen a company that allows any customization. They allow you to specify the size in pixels and the amount of ads returned. They also read your site (not sure how? css file maybe?) so that the colors, fonts etc. all mimic your site instead of limiting you to just a few colors and formats. So it won't be long until Google follows suit.

Eric