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The bad news is that I was watching the ads and they went from the decent ads in October to absolutely terrible ones at midnight November 1st.
I am used to terrible rates at the end of the month as budgets dry up but wow this was a bad day for me. Click rate was half of what it is normally.
I had a somewhat alarming slump in late September that lasted until a week and a half into October, but since then it's mostly recovered. Whether or not it will stay that way is anyone's guess.
That's how it seems to go—up and down, up and down. As long as the "up" keeps returning and stays for a while, I guess I can live with it. It's just one of those things, I guess.
Pretty annoying and powerless feeling, isn't it?
It normally gets like 500 people a day, today it got almost 1000 but the clickthrough rate was less than half of normal so it all fell through. Sigh.
Only one day so far, but if it continues maybe this thread was right after all:
Since Tuesday, October 26, Earnings dropped 50% of the average for the last 4 months. It has stayed between 48% and 52% of the average since then. Page impressions, clicks, and ctr have stayed the same average.
50% cut in earnings seems to be what other people in here are having as well. I wonder why we would all have the same % drop in earnings at the same time?
Maybe it's just stale keyword caches on Google's part for some sites? Possible?
It would be best for many here to rethink how they are presenting the ads in their pages -- instead of whining and complaining. The answers to your complaints may be there -- and then make changes and experiment to see if the change provides better results.
Perhaps some sites that get more traffic this time of year would see less click throughs perpage view because the people are actually staying on the website longer? I'm not sure if that is the case, but it could be.
I will wait and see if it's related to the election here in the USA. If it's not, I guess I will switch a few ads around.
But as I said before, that seems to be the nature of this thing—up, down, up, down. Oy.
Time to research some alternatives more heavily.
You need to always watch / be on your toes and build new pages / more traffic to keep your earnings steady
This is NOT add the code and go away and collect a check