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Page or site specific?

     
3:23 pm on Aug 11, 2003 (gmt 0)

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Forgive me if the answer is as plain as day, but I've been doing so much 'research' lately that my head is in the sand.

We're building a local portal that will deal with about four distinct geographically specific themes/subjects in two different languages.

What I'm after is this: does google serve up site specific ads, or rather page specific ads?

The term 'page' and 'site' are used so loosely in this industry that I dont have this clear. That and the 'google.blogspace.com - try before you sell' adsense simulator have me confused..

3:30 pm on Aug 11, 2003 (gmt 0)

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I am definitely getting page specific in the main. For example a site on Scotland covers everything from golf to bagpipes to hotels

The page on pagpipes has bagpipe chanter music ads on it (no kidding), the hotels page has ads for Scottish hotels and the golf page has ads for things like golf holidays in Scotland

They are well targeted for each page.

I might add that I also have pages for Colorado hotels, showing ads for Boston Hotels. But there seem to be fewer of these. Ie site specific rather than page specific

3:34 pm on Aug 11, 2003 (gmt 0)

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Phew - rocket fast response cornwall, thanks. Puts my mind at ease a bit...
4:16 am on Aug 12, 2003 (gmt 0)

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we have been doin a bit of testing on a few domains we own, and none of our testing has been conclusive. However there are some interesting points you may like to note.

we put the code in a test page on a freelance work site - freelance writer jobs and other freelance sites came up. (site had freelance in the title)

we put the same page on a work at home site - came up with freelance writing jobs again.

and again put the same page on a totally different server with no relevant keywords in the title - and it comes up with .org listings.

hmm you say? well, heres the interesting fact. if you put gadtester.htm?test=shirts then ads for shirts come up. Even if the site body is tweaked to have all information about working at home.

if gadtester.htm?test=jobs is done, then career and work sites come up.

Any ideas from anyone else? Is it totally URL dependant? or just the file name. Seems it has nothing to do with the content of the page. If anything its a handy way to control what ads are going to be shown on your site.

Matt

7:52 am on Aug 12, 2003 (gmt 0)

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Keep in mind that this?tweaking may temporarily result in self-targeted ads, but when MediaBot comes a knockin', such targeting may change (From My Humble Experience, FMHE :)
8:17 am on Aug 12, 2003 (gmt 0)

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Interesting stuff, thanks for the responses.

I'd love to add to the chat, but, we had blank ads come up at first - meaning media bot had to come and visit, I think. Our URLs are descriptive, rewritten URLs, so for us, it could'a been one explanation of the other.

One thing is for sure though, we received page specific ads for the most part.

2:24 am on Aug 13, 2003 (gmt 0)

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But does the price per click on one page affect the ppc on another page? My first three days I had a $3-5 CPM, then I added the code on another section of my site and the CPM has been $1.3 the last two days. The thing is the earnings are basically the same although I'm serving 3x more banners now. The CTR has dropped 0.05% to .35%.
3:33 am on Aug 13, 2003 (gmt 0)

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Your overall price per click is an average. Some ads pay more than others. If the new pages you added are only showing cheap ads, your PPC will go down. But your overall earnings will go up because you are now serving more ads.

Also keep in mind that if you only have a few pages and only have a few days to compare, you will see spikes. There may be only two expensive ads, and your first pages were getting them. Or maybe one of those advertisers met their quota of clicks and the drop has nothing to do with your pages.

3:39 am on Aug 13, 2003 (gmt 0)

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But does the price per click on one page affect the ppc on another page?

It should be irrelevant. Did your total earnings go up? If the ads on the other page are not as targeted and are not being clicked by visitors, it would cause your CTR rate to drop because there would be more ad impressions that for whatever reason aren't being clicked.

The new ads could have lower CPC than your other pages, so as both are clicked, it would cause your total CPC to adjust lower, even though you are getting some clicks worth more that your average CPC, as well as some worth lower. What the ads are worth on one particular page will have no bearing on what they are worth on another particular page on your site.

I would focus more on your total earnings, particularly when new pages aren't performing as well as others.

5:51 pm on Aug 13, 2003 (gmt 0)

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All of my pages seem to have page specific ads on them. I have a site with news about industrial automation engineering, with specific industrial control equipment ads. I have page on the same site with general science news and articles, but heavy on space. (will be a separate site in the future). It has science and space ads. An article, separate page, on that domain is about hurricane tracking software and web sites. It has weather related ads. So for me, very page specific.

The first two days of a new page is site specific, however. The hurricane tracking page had industrial equipment for a few days, then switched to weather.

 

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