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How will Google AdSense affect Site Rankings?

If Google uses Adsense stats to judge a site....

     

Imaster

7:51 pm on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

For sites which have implemented AdSense, Google now has complete information on what kind of activity a user does on a site.
- Do the users stay around more,
- the number of pages/visitor,
- do the users return back to the site (repeat users)
- how much do users click around (click-through rate)
- etc

Do you think Google will ever use this data as a part of their algorithm to rank sites. After all, a surfer is the best source to reflect the quality of a site. If Google does integrate or use this data, how do you guys speculate different factors would affect a site's ranking. If you would be Google (assume), would you use this data, and if yes, how?

Internet Master

ThatAdamGuy

1:08 am on Jun 21, 2003 (gmt 0)

10+ Year Member



At least in their documentation, they have explicitly and unequivocally stated that participation in AdSense will not in any way affect a site's rankings.

You can either believe them or not, or perhaps suspect that they could change their terms... but at least at present, I think it's a strong bet that they're going to maintain 'independence' in this realm.

 

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