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Multiple ad units
To provide even more value to your users, and to help you further monetize your web pages, we're allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design. Please read the Multiple Ad Units section of our FAQ for the full details.
[S]o we don't have to use different channels if we put ad blocks on the same page? [G]oogle will work it out automatically and serve different ads?
Sounds right, but you may want to use a different channel for each ad location so you can track which is most/least effective.
You can place up to three Google ad units on any page. Our system will detect the multiple ad units and will display unique ads to each ad unit. This system is optimized for pages with highly targeted Google ads – some pages may not show ads in the second or third ad unit. In this case, the ad unit will show as a transparent box, or will contain any alternate ad or color specified in the ad code.
This is big news. Very big news.
Direct deposit would be even bigger news.
It said it was last updated Aug. 25 - How did we miss it for that many days? And why didn't AS announce it.
Ads by Goooooogle
We are currently running a test with new branding features on Google ads. You may notice some of your pages displaying 'Ads by Goooooogle' ad units. We welcome your feedback on this new look, and we will be analysing the results of this test over the next while.
Will it give the users the possibility to see more ads? (Like the Gooooogle in search pages?)
Anyone seen this online?
Does this mean for this new features to work, we must put the codes in again?
if you were getting 1.0% ctr before, theoretically that should go down to about 0.55% if you add two ad units to every page. The few extra clicks you generate will prevent it halving perfectly and if you can get it to 0.7%, all other things being equal, you're doing well.
site EPM will probably fall off a tad too....seeing as lower paid ads will now get a chance with there being 8 or 12 ads on a page.
any other thoughts on what this will do to revenue?
joined:Oct 27, 2001
I think that hits the nail on the head in terms of explaining Google's rationale for a lot of the recent program changes. I'll bet the number of advertisers who want to bid on certain keywords exceeds the number of available spots (especially on the Google SERPS). Expanding the number of available spots (by allowing multiple Adsense units or putting ads in Gmail or Blogger) increases the number of advertisers and revenue. Yeah, those extra advertisers aren't paying top dollar -- but at least they're paying, whereas they wouldn't be if they couldn't afford the best spots.
Is the highest CPC the 1st ad position in the 1st ad box on the page?
given that the other two formats become blank (and collapses if the script is used) when no ad inventory is available with only the 1st ad position showing ads, then it is highly likely that the first ad position has the highest paying ads.