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Multiple ad units

Adsense allows Multiple ad units

     
8:20 pm on Sep 1, 2004 (gmt 0)

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From Adsense whats new


Multiple ad units

To provide even more value to your users, and to help you further monetize your web pages, we're allowing publishers to place up to three ad units on every web page. Our system will automatically recognize the additional ad units, and will serve unique ads to each. Your ad units can each have different color palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design. Please read the Multiple Ad Units section of our FAQ for the full details.

8:22 pm on Sept 1, 2004 (gmt 0)

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Nice! :)
8:24 pm on Sept 1, 2004 (gmt 0)

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Yep this is new and NICE, but i have one question.
It's ok to serve google code using phpadsnew?
8:26 pm on Sept 1, 2004 (gmt 0)

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Collapsing ad units is a good idea as well.

The run down of the new FAQ and policy changes will be coming up shortly ;)

8:51 pm on Sept 1, 2004 (gmt 0)

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so we don't have to use different channels if we put ad blocks on the same page?

google will work it out automatically and serve different ads?

that's my understanding at least...

9:10 pm on Sept 1, 2004 (gmt 0)

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[S]o we don't have to use different channels if we put ad blocks on the same page? [G]oogle will work it out automatically and serve different ads?

Sounds right, but you may want to use a different channel for each ad location so you can track which is most/least effective.

8:42 pm on Sept 1, 2004 (gmt 0)

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lots of new stuff here
[google.com...]

cheers
viggen

8:49 pm on Sept 1, 2004 (gmt 0)

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I just saw that and came to see if anyone had posted yet. Too late again!

I am very happy to see Adsense allowing multiple ad spots as this will open up some options for page design.

8:52 pm on Sept 1, 2004 (gmt 0)

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I think DavidC gets the prize on this one! :-)
8:58 pm on Sept 1, 2004 (gmt 0)

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I believe you are right.

Didn't notice the other posting until after I had replied here. Still, I'm pleased to be within the same hour. I never notice the new stuff.

9:02 pm on Sept 1, 2004 (gmt 0)

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You can place up to three Google ad units on any page. Our system will detect the multiple ad units and will display unique ads to each ad unit. This system is optimized for pages with highly targeted Google ads some pages may not show ads in the second or third ad unit. In this case, the ad unit will show as a transparent box, or will contain any alternate ad or color specified in the ad code.

This is big news. Very big news.

Direct deposit would be even bigger news.

It said it was last updated Aug. 25 - How did we miss it for that many days? And why didn't AS announce it.

9:08 pm on Sept 1, 2004 (gmt 0)

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Superb stuff indeed - especially the Collapsing ad units... Now if they can just get the targeting sorted out for me...
9:22 pm on Sept 1, 2004 (gmt 0)

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My question is if I have 3 ad units on a page, will that count 3 ad impressions? or just 1?
9:27 pm on Sept 1, 2004 (gmt 0)

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I knew this was going to be a great week!
[webmasterworld.com...]
10:18 pm on Sept 1, 2004 (gmt 0)

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I just don't understand this...

Ads by Goooooogle

We are currently running a test with new branding features on Google ads. You may notice some of your pages displaying 'Ads by Goooooogle' ad units. We welcome your feedback on this new look, and we will be analysing the results of this test over the next while.

Will it give the users the possibility to see more ads? (Like the Gooooogle in search pages?)

Anyone seen this online?

10:19 pm on Sept 1, 2004 (gmt 0)

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The drawback though is ... whereas before you can only have 4-5 mistargeted ads, adding 2 more units can give your page anywhere from 12-15 ads that are so wrongly targeted on your page.

sigh ...

10:22 pm on Sept 1, 2004 (gmt 0)

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Also ... this collapsible feature seems to work only for codes that you just added. The new code I added on a page works well, but maybe the new ad has exhausted the no. of advertisers on that topic - and I am showing a big big blank on the original rectangle ad put long ago on the page.

Does this mean for this new features to work, we must put the codes in again?

10:23 pm on Sept 1, 2004 (gmt 0)

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Complete rundown of the changes is here:
[webmasterworld.com...]

Including information and a link to the infamous ads by goooooooooooogle :)

10:36 pm on Sept 1, 2004 (gmt 0)

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thanks jenstar ... since you need to define the path of where you put the collapsible enabling script in your alternate URL, then it means that you have to re-generate your old codes and put that path for it to be enabled. ugghhh
11:14 pm on Sept 1, 2004 (gmt 0)

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Make sure you check how the ads display on your page. If you are using frames to structure your site and the availability of ads, Google may well be displaying PSA's in your prime ad location and displaying the ads in one of your new, secondary or tertiary locations.
11:18 pm on Sept 1, 2004 (gmt 0)

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well, I presume ctr will drop by 40-45% but revenue should go up a little.

if you were getting 1.0% ctr before, theoretically that should go down to about 0.55% if you add two ad units to every page. The few extra clicks you generate will prevent it halving perfectly and if you can get it to 0.7%, all other things being equal, you're doing well.

site EPM will probably fall off a tad too....seeing as lower paid ads will now get a chance with there being 8 or 12 ads on a page.

any other thoughts on what this will do to revenue?

12:30 am on Sept 2, 2004 (gmt 0)

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I think we're going to see a lot more "tail wagging the dog" sites that consist of AdSense blocks with minimal text. It remains to be seen what advertisers will think of this. Some might like it because their lower-bidding ads will have a greater likelihood of being seen, but the change is likely to reinforce negative perceptions about AdSense and the content network.
2:02 am on Sept 2, 2004 (gmt 0)

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So I put two ad blocks on my top-earning page a few hours ago, and for a while they both were showing ads. Then just one was showing ads. Then neither is showing ads. So I took off the code for the second ad block, but the remaining single ad block is still blank. Anyone else seen this happening?
2:18 am on Sept 2, 2004 (gmt 0)

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Collapsing ads and multiple ads per page, both great moves.

The big blank spaces were surely keeping too many from putting big square ads right in the middle of the page.

3:31 am on Sept 2, 2004 (gmt 0)

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On the one hand, this could be fairly lucrative for publishers. On the other, who knows how this will affect the perception re: the content network as EFV indicated. While I certainly want to make more money, this coming on the heels of blog-sense makes me nervous about the program's future. Perhaps this is a way for google to deal with excess ad inventory? Could it also signal a reduction in cost for advertisers at some point? And if so, wouldn't that ultimately mean less for publishers while google makes more? Sheer speculation on my part.
3:33 am on Sept 2, 2004 (gmt 0)

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and think about this. in the next few days this could shock quite a few advertisers as they see their budgets drain at a much faster rate. even if they do get conversions, before they can objectively process this the overnight change may be something of a jolt.
3:47 am on Sept 2, 2004 (gmt 0)

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So - do the lower priority (lower on page) ad units contain the lower "value" / paying ads?
How is the distribution of the ads decided across the page?

Is the highest CPC the 1st ad position in the 1st ad box on the page?

4:50 am on Sept 2, 2004 (gmt 0)

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"Some [advertisers] might like it because their lower-bidding ads will have a greater likelihood of being seen"

I think that hits the nail on the head in terms of explaining Google's rationale for a lot of the recent program changes. I'll bet the number of advertisers who want to bid on certain keywords exceeds the number of available spots (especially on the Google SERPS). Expanding the number of available spots (by allowing multiple Adsense units or putting ads in Gmail or Blogger) increases the number of advertisers and revenue. Yeah, those extra advertisers aren't paying top dollar -- but at least they're paying, whereas they wouldn't be if they couldn't afford the best spots.

7:54 am on Sept 2, 2004 (gmt 0)

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Is there something changed for advertisers? Something like a filterlist....
10:18 am on Sept 2, 2004 (gmt 0)

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Is the highest CPC the 1st ad position in the 1st ad box on the page?

given that the other two formats become blank (and collapses if the script is used) when no ad inventory is available with only the 1st ad position showing ads, then it is highly likely that the first ad position has the highest paying ads.

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