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It would be nice if companies could ask for placement on my site.
I agree. Not being the proactive type myself (at least on ad sales - I am often too busy traveling on other work) I probably would not use it. But I expect many publishers, particularly those who are full time or have staff, would actively sell Adwords for their site. We could all go out and try to sell Adwords anyway, but if we could not expect many to appear on our sites it would be hard to justify the effort.
If we did have reason to actively sell Adwords it would help both Google and the Adsense publishers.
I don't know if this would work, but if, for example, I wanted to place an ad on your site I could find some unique set of words found only on your site and bid on them. Then my ad would only appear on your site. Of course, if I were the only one doing that, a 10 cent bid would get me on. If you could convince others, a larger bid would be required.
I think textads.biz has the capability to specify a minimum bid and to sell ads, similar to adsense, on your site. They cannot be used on the same page as adsense, however.
But I expect many publishers, particularly those who are full time or have staff, would actively sell Adwords for their site.
This is one heck of a brilliant idea. Oh. My. God.
You don't have to be full time man to do it. There are pals and friends whom I would like to say "man, buy AdWords directed at my site through Google, then I will expose your product better (hand washes hand)", etc etc.
However I cannot imagine how it could be solved technically ... (particularly to track down that he really did it)
Imagine ads like "Joe's widget site sucks, visit here instead".
Or how about competitors placing muliple ads that have next to no click thrus on them?
This opens to door to having completely unrelated ads on your site too, essentially cancelling out Adsense's best feature.
Then, why would one need Google?
Google makes it easier for someone to build the ad and keep up with the click, as well as pay be credit card or other means. Many large sites will take an order for an ad (usually expensive), total the clicks or impressions, and charge to a credit card or check. But that is far too much work and expense for a small site. With Google doing the work, a friend with a related business could advertise on your site, I think, by using key words in his Adwords that would be unique to your site.