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I'd like to start with a few from the AdSense announcement thread:
- Payment management.
I'd like Google to consider cahrging for payments and leaving their granularity up to webmasters. The argument is that it is too expensive to send many small cheques, but infrequent large payments are impractical for small sites. For example if google would cahrge $5.00 for a payment, no matter the size, webmasters could decide how much it's worth to them. Small site owners could request cheques at $50 or even $30, while larger sites could request cheques at $1000 or more.
- Keyword inclusion exculsion
It seems desirable to have AdWord style keyword inclusion/exclusion so webmasters can target ads mor specifically where the content of the particular page may not be enough. So for example a page selling Alloy Wheels could ahve keywords like this:
preventing ads form competitors in alloy wheels but enablign ads from complementary fields like spoilers. Ads are most usefull if they complement the content of the page, especially on commercial sites.
- payment straight into an AdWord account
This seems to be another popular feature request. To be able to pipe AdSense income straight into an AdWords account. This way webmasters could use their non-profit content sites to pay for their for profit sites. Or even content areas of a site, that are far removed form the commmercial topics, could suddenly pay for the advertising for hte commercial section.
I hope these will get you going, and that the Google AdSense team is listening. I personally find that some of these are absolutely essential to truly make AdSense make sense for most webmasters (excuse the pun).