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Is putting Ads in the middle of content any good?

Work - or just PO vistors?

     
11:09 pm on Aug 10, 2004 (gmt 0)

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Having read this board for a while now, I know most of you guys are light years ahead of me when it comes to using Adsense to make money. To that, I can only bow to your greatness.

But I just have to share this tip, just in case someone out there still doesn't know:

Recently (last week, actually) I got this package from Google (I guess they send it out to all their affilaites) that has these simiple 8 tipes on how to improve your earnings with Adsense. I was flipping through it, when I came to Tip #3, which tells you to place the ad smack dab in the middle of your site's content text. I suddenly realized I wasn't doing this! Even though I've seen it on other sites. What I was doing was putting my Adsense on the side, next to my article's text. Needless to say, my earnings were abysmal. Then I did what the tip suggested, and put a banner in the middle of my article (nothing too clumsy or cumbersome, but now the article wraps AROUND the banner!

The result? I made more in 5 days than I did all month for the last 3 months!

Wow, if I had only done this a long time ago! And the best thing is, it doesn't obscure my article at all.

I just thought I should share this, in case some of you out there are still not doing this yes.

1:22 pm on Aug 16, 2004 (gmt 0)

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Boy, trader! You must be really pissed at your visitors to try to annoy them like that, breaking up text with ads right in the center.

Google itself is recommending the strategy of putting ads in the middle of content -- so they must know SOMETHING positive about it. It just depends on the sites how to implement it.

6:06 pm on Aug 16, 2004 (gmt 0)

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Boy, trader! You must be really pissed at your visitors to try to annoy them like that, breaking up text with ads right in the center.

I don't think the inline rectangles are nearly as annoying as popups, interstitial "commercials," or floating ads that obscure the text until the user has waited a while or clicked a "close" button.

Still, I haven't used them on my own editorial site, partly because I'm not sure how readers would react but mostly for practical reasons. (Placing them in the body of 4,000 existing HTML "flat files" would be a time-consuming chore, and the results might look terrible on some pages.)

6:24 pm on Aug 16, 2004 (gmt 0)

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Actually, I am all for putting rectangular box ads in with text, as done by the "align" command in HTML. What Trader was suggesting is having the ads dead center, with text wrapped all around it, so a sentence may start on the left, have a text ad in the middle, and then have the rest of the sentence on the right...at least that is what I assumed from his post when he said the "align" command doesn't serve his purpose.
7:08 pm on Aug 16, 2004 (gmt 0)

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What Trader was suggesting is having the ads dead center, with text wrapped all around it, so a sentence may start on the left, have a text ad in the middle, and then have the rest of the sentence on the right...

I must have missed that. It really does sound like a guaranteed way to annoy readers.

10:36 pm on Aug 16, 2004 (gmt 0)

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GTmash that is exactly what I meant, a sentence starts on the left and continues to the right side of the centered 250x250 adsense text box.

And to those saying I must want to annoy visitors, yes, perhaps I really do want to annoy visitors so they are upset at me for having wrap around content centered adsense box so they want to get out of my site asap and a real fast and easy way to exit my site is to click on an adsense ad. LOL.

This 35 message thread spans 2 pages: 35
 

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