Forum Moderators: martinibuster
I would like to contact these advertisers directly and pitch my own PPC plan to them... lots less than Google would charge them for adsense. I would include text links to their site, and capture the passthrough data and bill them monthly.
Now here's the rub: If I were adsense, I would immediately BAN any adsense publisher who undercut me by going directly to the advertiser that I originally supplied them with.
Maybe I'm just being lazy and not examining the TOS well enough. But, I want to throw this out there as a topic to hear what others have to say about it.