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CPC Rates falling fast.

     
5:16 pm on Aug 1, 2003 (gmt 0)

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I am making 15% of what i was getting this time last month off adsense. I'm averaging about 80 clicks a day, has anyone else seen a drastic decrease?
5:25 pm on Aug 1, 2003 (gmt 0)

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yep down 20%

DaveN

5:28 pm on Aug 1, 2003 (gmt 0)

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Hmm, total amounts earned per day have been declining despite impressions and CTR being roughly the same. But hey do suddenly go up sometimes, as happened last Sunday.
5:30 pm on Aug 1, 2003 (gmt 0)

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Does seem to have suddenly dropped off by about 20% today for me compared to the worst day out of the last 40 - although I've noticed some fairly different ads so perhaps a few advertisers have just pulled out.
5:53 pm on Aug 1, 2003 (gmt 0)

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Not seeing anything unusual here .. today's CPC is even a little above the average from the last 40 days
6:12 pm on Aug 1, 2003 (gmt 0)

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Here too down by 30% or more...
6:18 pm on Aug 1, 2003 (gmt 0)

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Overall earning trend has been down sharply the past two weeks.

Maybe ad budgets ran out in the middle of the month.

Maybe the big spenders shut off AdSense.

But it's really too early to draw any conclusions.

6:40 pm on Aug 1, 2003 (gmt 0)

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CTR and earnings hit an all-time peak for me on Moday.

Rest of July (ie this week), CTR dipped and then recovered but earnings collapsed.

Today - first day of a new month - is poor on both counts but this could be due to delayed stats, people not wanting to start a new monthly budget on Friday, or ... who knows.

Mid-summer is probably a misleading time to try and make sense of a new service.

6:45 pm on Aug 1, 2003 (gmt 0)

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Too early and rash to draw the conclusion.

Just "CPC falling" does not tell me anything because there are too many different ads with different levels of "price-tags" there. If your site would only serve "one type" of limited ads, you probably could smell something.

Also, you need have clear idea of your site traffic, new visitors or "old faces".

7:07 pm on Aug 1, 2003 (gmt 0)

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I have sites on more than 1 topic and CPC is droping drastically.

AdSense dies slowly...

7:13 pm on Aug 1, 2003 (gmt 0)

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AdSense dies slowly...

I do NOT have the same feeling!

It could be because you would not have new visitors or your current visitors losing interest/ignoring the ads.

Nothing to do with Adsense!

7:19 pm on Aug 1, 2003 (gmt 0)

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Our CPC has dropped by about 20%, and I'm not seeing our big advertisers in rotation as much. I figure they ran out of money towards the end of the month and it'll take a few days to get everything started again. This weekend will probably suck, but I'm certainly not worried yet.
7:24 pm on Aug 1, 2003 (gmt 0)

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As I mentioned that my cpc rates have dropped, its gone down only today. So perhaps this could be linked to the start of a new month.
8:34 pm on Aug 1, 2003 (gmt 0)

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I suspect(hope!) that today's drop in adsense revenue is due to advertising campaigns expiring at the end of the month. I witnessed the same phenomenon at Tribal Fusion. At TF there was always a significant dropoff in revenue starting on the first day of each month.

My site is down probably 25% today, even after adjusting for the fact that Fridays are generally the slowest traffic weekday at my place.

9:05 pm on Aug 1, 2003 (gmt 0)

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My CPC and CTR look pretty normal. They're on the low side of average, but that isn't unusual for a Friday.
9:16 pm on Aug 1, 2003 (gmt 0)

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definitely a massive drop today (down 30%) - maybe another delay in the Adsence Report tool?
10:12 pm on Aug 1, 2003 (gmt 0)

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Maybe I'm the only one who sees this, but IMO, there is a strong correlation between my ad sense revenue/impressions/click-thrus and the relative strength of my sites in the SERPS at a given moment in time. I had a lot of new content get indexed with Esmerelda. Subsequent to Esmeralda, I don't have the foggiest idea anymore how much of my content is indexed in Google at a given time but I see my "better results" days as occurring when Google is fresher and using a new index while my "lesser results" days are when Google is using a less fresh older index.

FYI the last three days were lousy but the five before were my best days yet.

10:23 pm on Aug 1, 2003 (gmt 0)

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down 20%-30%
10:55 pm on Aug 1, 2003 (gmt 0)

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Normal = lots of fluctuations
11:46 pm on Aug 1, 2003 (gmt 0)

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Above avarage this week for me, today is a bit slow but it is FRIDAY... and Adsense is not dying lol
3:15 am on Aug 2, 2003 (gmt 0)

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From experience on the Amazon Associates Forum ---

People tend to report bad news, or suspicions of bad news, more heavily. I saw countless threads, "Revenue declining in the past X days." Generally with lots of agreement.

SO, in a thread like this, when even a FEW chime in with increasing or level sales, give those reports disproportionate weight. Just because of human nature.

Why did I check the Forum tonight? And go to THIS thread? Because my CPC's for the last two days are a lot lower than average.

3:51 am on Aug 2, 2003 (gmt 0)

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I get over 80 clicks a day though, and i think that is a big enough sample size to make observations from. Since the first of last month my revenue has gone down 85%. My field is highly competitive with hundreds of advertisers, i think google is just adjusting what it gets as a cut, because when i go into adwords and bid on my keywords the bid hasn't decreased much since last month.
3:57 am on Aug 2, 2003 (gmt 0)

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I just started serving ads Sunday, but AdSense is showing my Friday impressions as lower than my Thursday impressions. That does not fit with my normal numbers, Friday is usually pretty busy.
4:01 am on Aug 2, 2003 (gmt 0)

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Down from last week but like others have said too early to tell.
4:15 am on Aug 2, 2003 (gmt 0)

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Our sites dont tend to attract the "money" keyword" ads. We have noted a smooth and significant INCREASE in CPC over 6 weeks (with albeit high Standard Deviations/Standard Error of the Estimate)

Today (Friday's) CPCand CTR is significantly less but we just added another site and have put it down to initial poor targeting until mediapartners bot visits.

4:22 am on Aug 2, 2003 (gmt 0)

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Remember that some of those spending major dollars in Adwords are sophisticated enough to be doing day part and week part bidding, where they lower their bids during the night or over weekends since they know that return goes down during those periods.

There are a ton of variables to consider, including:

- advertiser bids changing
- total traffic on the web and on google fluctuating day to day
- your rank in the SERPs changing
- your own traffic fluctuating day to day
- visitor's inclination to click changing on a day to day basis based on type of search they're doing, proximity to pay-day, weather and who knows what other factors

Also, if you're getting less than 100 clicks per day, chances are that your day to day fluctuations are not large enough to be "statistically significant." That is, there's not enough data there to be able to look at your day to day results and deteremine the overall health of adwords, in general! (Not that I know a single thing about statistics, for that matter!)

5:28 am on Aug 2, 2003 (gmt 0)

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Also, if you're getting less than 100 clicks per day, chances are that your day to day fluctuations are not large enough to be "statistically significant."

Even if you're getting several hundred clicks a day, you may have ups and downs in CTR, CPC, and total revenues. But in my experience, a low period is almost always followed by a high period, and vice versa. I see a lot more variation from day to day than I do from week to week.

5:44 am on Aug 2, 2003 (gmt 0)

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This is too funny.

No advertiser is targetting your website. That is because no advertiser knows their ad is showing on your site. The advertisers are basing their bids upon the "search" results, not "contextual results."

Thus, adsense has eliminated the competitive aspect from the ads being shown on your pages.

Take a look at this thread to get a sense of what I'm talking about.

[webmasterworld.com ]

The system is limping because the AdWords Googlers aren't communicating with the AdSense Googlers.

6:09 am on Aug 2, 2003 (gmt 0)

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martini..i agree with your ideas that adsense and adwords need to talk to each other, more importantly define HOW they work together.

However i see absolutely no evidence that the

>>system is limping<<

There are ways to make it work better as it develops but its a long bow to draw to conclude the system is "limping" because a few adsense publishers say their average CPC is going down, some dont like competitive advertisers, some dont get targeted results, some get nasty emails, and that some Adwords advertisers are suspicious of the value of adsense clicks without any real evidence..

That would tend to ignore other evidence on its fast and wide ranging implementation, fair payouts, ease of use and major competitive advantages against leading competitive ad servers and affiliates.

On the contrary, i dont think it would be easy to argue that Adsense is not the most successful launch of an on-line ad-server service or affiliate program/aggregator in history.

2:01 pm on Aug 2, 2003 (gmt 0)

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On the contrary, i dont think it would be easy to argue that Adsense is not the most successful launch of an on-line ad-server service or affiliate program/aggregator in history.

I agree 100%. In fact, I may become adsense publisher in a few months time myself for the very reasons you listed.

I also agree that perhaps "limping" is a little too strong, so let me take a moment to reconsider my words, and soften them up:

AdSense is a great program with amazing technology behind it, however, there are a few kinks related to advertiser involvment that need to be worked out in order to improve relevancy- and improve the CPC.

As an advertiser I can't find value in a context ad statistic on CTR, CPC, and Average Position if I don't know what the other keywords are that I'm competing against, don't know who I'm competing against, and most importantly, I don't know if I should raise my bid (and the CPC) in order to score better on an unknown page I'm advertising on?

In fact, I can't even tell, within an adgroup, which of my keyword terms is the one receiving contextual exposure, so I don't even know which keyword phrase to increase the bid on- which also ties into the CPC.

I just wanted to pop my head into this thread and add a little food for thought from an advertiser's point of view.

As ever, you raise good points chiyo.

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