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What Percentage Does AdSense Pay?

         

AW_Learner

1:41 am on May 24, 2004 (gmt 0)

10+ Year Member



I just signed up for AdSense and got approved by them. But no where is there any info. I can find on what they pay for clicks from your site. Not on there site or in there Terms or anything.

My site is so clean and visual I hate to clutter any of it with text ads. So I was thinking of building extra pages for it that would be more suitable to have ads on. But before doing all that extra work I want to know if it is worth it. What % do they pay you for clicks? 5% of what they make per click? 20%? 50%? etc...

Is it always the same percent no matter how high the bids go?

Jenstar

2:12 am on May 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That is one of the unknowns about AdSense, they don't reveal what the split is, or if it is different for different publishers. And if they did tell us, it would probably be included in the confidentiality terms, which would mean we couldn't talk about it anyway ;)

There does seem to be a cap in place, if you are going after some of those $50 a click keywords - and they seem to check higher EPC sites closer than others.

europeforvisitors

3:10 am on May 24, 2004 (gmt 0)



My site is so clean and visual I hate to clutter any of it with text ads. So I was thinking of building extra pages for it that would be more suitable to have ads on.

Will your visitors be looking at those new pages? Or will they be looking at the "clean and visual" pages that brought them to your site in the first place?

AdSense was designed to help publishers monetize their content. Instead of spending time on made-for-AdSense pages, why not use that time to expand the content that attracts visitors?

AW_Learner

3:34 am on May 24, 2004 (gmt 0)

10+ Year Member



Well that is one thing I really don't understand about Adsense and Google. What other affiliate program doesn't tell there affiliates how much they are paying per action? It doesn't sound Legal! How could you ever track if they are paying you consistantly. How would your lawyer look at that if there was ever a major dispute?

Will your visitors be looking at those new pages? Or will they be looking at the "clean and visual" pages that brought them to your site in the first place?

Well those extra pages were also going to serve as SEO'd pages for natural search because there is not a lot of content on the other pages. It is mostly a photography/art gallery site. So they'd have to be valuable content pages. Like articles or description pages. So since they would be submitted as the page to go to for Search Engine traffic people would see the Adsense ads as soon as they got through to the site. They are not the homepage but would still have all the same top navigation and style leading to the rest of the site.

Although it would be nice to have AdSense ads for all the non-buying traffic I get from Ebay. But if it doesn't pay much then it's not worth it to clutter those Ebay landing pages with it. If it does then it would be worth it. Because so far the traffic is not buying from it. Only from the auctions, but maybe they would click on another ad.

jomaxx

4:07 am on May 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Even if you knew the split, there is no way to determine what publishers are paying anyway. Google's attitude is basically, take it or leave it.

Most publishers take it.

A couple of thoughts...
1. Be careful designing new pages for the AdSense ads to go on. That's not what AdSense was intended for and there are a lot of ways you could violate the terms.
2. Art sites unfortunately don't do too well in AdSense. Low bids and too few advertisers to generate targeted ads. But give it a try, 'cause you never know.

ebizcamp

4:25 am on May 24, 2004 (gmt 0)

ogletree

4:47 am on May 24, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Just from what you have said I would say that no it is not worth it. We don't know what adsense pays but I am sure most would agree that it is not more than 20% for normal adsens publishers. Even then you can see 4 adsense ads on your site and you have no idea if they are the number one bidder at $1 or $10 or the number 12 bidder at $0.7. I have seen 2 sites with the same ammount of traffic and one makes hundreds of $ a day and the other makes less than $1 a day.

The post that ebizcamp reffers to only covers major publishers that have special agreements with Google and or a combination of all adsense including AOL and other big publishers.

ChrisKud5

4:54 am on May 24, 2004 (gmt 0)

10+ Year Member



"AdSense was designed to help publishers monetize their content. Instead of spending time on made-for-AdSense pages, why not use that time to expand the content that attracts visitors? "

Made for Adsense pages make me a lot of money.

Any content is content that is searched for, the internet scope of users and information is so vast anything you toss up will generate traffic. Certainly searches for popular keywords will not show you in the top, but there are millions of searches a day done for content you would not think of searching for.

Adsense has made it popular to monetize ANYTHING and EVERYTHING

AW_Learner

4:58 am on May 24, 2004 (gmt 0)

10+ Year Member



Thanks for the thread link. Interesting.

Also thanks for warning me about how well art sites do. That's what I wanted to know. Do you know what type of sites it does best with? Maybe I'll save it for future sites that are more profitable.

As far as the designing new pages for adsense and that not being what adsense was intended for. Was it just intended to throw on just any page anywhere without any thought or care to the entire design/layout/architecture/navigation and usefulness of the site? I've been a designer for many years and there is not one site or page I make without thought first to all the elements of the page and layout, BEFORE building it. I don't just build something and then haphazardly through something else in it. If I had ads in it, it would be just as if it was another element and would be carefully planned what kind of page that element and where it would be best on the page. I fail to see how Google could be against that? Against forethought and pre-planning? It's not as though I would be building an entire site that had no substance and no other purpose but to serve AdSense Ads.

europeforvisitors

5:45 am on May 24, 2004 (gmt 0)



Was it just intended to throw on just any page anywhere without any thought or care to the entire design/layout/architecture/navigation and usefulness of the site? I've been a designer for many years and there is not one site or page I make without thought first to all the elements of the page and layout, BEFORE building it.

What would you do if you were the art director of a magazine? Would you design your pages around the ads? Or would you not run ads because they interfered with your aesthetic vision? Of course, if you were the art director of a photo or art publication, the ads probably would look slicker than an all-text "Ads by Google" box, so I can understand why you might wince at the thought of running AdSense on your pages. :-)

Getting back to the question of whether you should create new pages, I'd guess not if the pages are going to be part of your existing site. As others have pointed out, art or photo sites aren't an ideal venue for AdSense, although there may be exceptions. You might be better off with handpicked affiliate ads for AllPosters.com or Art.com (or maybe not, depending on your site's theme and whether your visitors are likely to be in the market for third-party prints and posters.)

If you do go the AdSense route, you might want to give careful thought to your captions, since AdSense relies on text to determine what ads to display. Let's say you've got a page with a Robert Doisneau photograph taken in Paris. What's most important to your target visitor and AdSense: the name of the photographer, the title of the photo, or Paris? You may find that you need to do some tweaking to avoid mistargeted ads, since a caption like "Robert Doisneau, THE KISS AT CITY HALL, Paris" could easily lead to the display of ads for Rodin's THE KISS or for Paris hotels. I'd guess that such mistargeting is more of a problem on pages with very little text than on longer, text-heavy pages where one word is less likely to influence ad matching. And mistargeting is likely to be noticed more (and to look more grossly out of place) on a mostly visual page where off-target AdSense ads stand out like the proverbial sore thumb.

AW_Learner

6:26 am on May 24, 2004 (gmt 0)

10+ Year Member



What would you do if you were the art director of a magazine? Would you design your pages around the ads?

No. I would design the ads around the pages. : )

Thanks for the advice on the site. I think Art affiliates might be a better bet. Even though I hate sending away traffic to competition and lower profits, there just might be people who will find what they want at there sites more. Our site consists of only our own original art work and photography. So other variety would be good. Those all posters and art.com sites don't pay that much since there stuff is so cheap but I have no idea what there conversion is or how many items people usually buy at once from them. So it might be worth it.

Thanks!