Forum Moderators: martinibuster
When you start hitting 30% CTR then start to worry! ;)
Scott
When you start hitting 30% CTR then
pass "go" and collect your $200. ;)
Seriously though, don't worry.
Go straight to jail. Do not pass Go. Do NOT collect your $200
Go straight to jail. Do not pass Go. Do NOT collect your $200
It depends how long it takes Google to catch on to the 30% CTR... :)
<edit>Joking, just joking. Click fraud is a foul beast.</edit>
pass "go" and collect your $200. ;)
$200 is peanuts for me - I am having much bigger revenues through adsense... but psst, I didn't tell you..
Scott
I've had a much higher CTR... and none of them have been fraudulent... should i be worrying? :S:S:S
Has it decreased your CPC, and perhaps not improved your CPM.
I am intersted to see if you skyscraper delivered more lower value adverts, which your users maybe clicked on.
Has it decreased your CPC, and perhaps not improved your CPM.I am intersted to see if you skyscraper delivered more lower value adverts, which your users maybe clicked on.
I have no idea what you are talking about: CPC and CPM. I know only CTR and this is what interests me - in combination with the total amount of money earned daily. My CTR increased from about 1 to about 3. Number of impressions approximately the same and average cost per click also the same. So you can calculate for yourself what you want!
I don't know about "more lower value"... etc.
I know that I don't have skyscraper everywhere also - I have regular also in several places.
Anyway: you guys who say that 3 % is small make me wonder! My websites have excellent content and users don't have time to click on banners - so for me even 1% is nice and cute...
I have no idea what you are talking about: CPC and CPM. I know only CTR and this is what interests me - in combination with the total amount of money earned daily.
CPC means "cost per click."
CPM is an advertising term that means "cost per thousand," or what an advertiser pays for 1,000 impressions. Here, it's used as shorthand for "effective CPM," or how much revenue the publisher earns per 1,000 impressions. To figure this out, simply divide revenue by thousands of impressions.
Example:
You have 15,000 impressions and AdSense revenues of $90.
Divide $90 by 15, and you get an "effective CPM" of $6.
Effective CPM is the most important number you should know besides your total revenues. You can calculate an effective CPM for any source of revenue--direct ad sales, ad networks like AdSense, affiliate programs, etc.--which then allows you to determine which revenue sources are the most productive.
(CPC, or cost per click, is of interest mainly to advertisers. It really isn't something that you as a publisher control, so you're much better off focusing on the two numbers that count: effective CPM and total revenues.)
Whilst I would agree with that. The numbers are, of course all interconnected
CTR * CPC * 10 = CPM
CTR and CPC are independant variables. Once you believe you have maximised them, it is back to the old game of increasing the number of impressions you pump out.
