Revenues for 350,000 page views a month website

Can Google Ad sense be helpful?

[nvikas]

Dear All,

I wonder what would be the approximate range of revenue in USD for a website tracking around 350,000 page views a month (around 11,000 views a day).

Do you think above USD1000 a month can be earned through Google Adsense?

Do any other similar programmes like Google Adsense exist?

[ukgimp]

hello and welcome to WebmasterWorld

This will be dependant on the topic of your website. If the topic is one that will cover low paying clicks you are out of luck. If it is adult you wont be able to have them on your site. So the range is from potentially nothing to quite high.

>>Do you think above USD1000 a month can be
>>earned through Google Adsense?

Yes and much much more. OK there was a thread about cheques over 10,000K were being send recorded delivery. Cant find i, must be in supporters forum.

[uncle_bob]

Yes 1000 dollars a month CAN be earned through google adsense, but that doesn't mean that your site will.

For a low estimate try 1 percent click through and 5 cents per click = 175 dollars a month for your site
For High try 5 percent click through and 50 cents a click = 8750 pcm

And I know people have sites that operate outside of these ranges, but I would guess many sites fit in the range somewhere.

If you plan on the low estimate, then anything more is a pleasant surprise.

[nvikas]

Dear ukgimp and uncle-bob,

Thanks for very useful replies. They have given me a good guiding line.

I suppose the trick may be to increase CTR with minimal impressions, along side factors such as what the website is all about.

I suppose, USD500 should be a good monthly average to start from.

[JasonHamilton]

It all depends on your website's content and what kind of ads are being displayed.

I have a website that has over 600,000 page views a month (it's not a forum) and it does not make even $200.

[jomaxx]

Depends on the topic of the site and the ads being shown, obviously. Also it depends to a great degree on whether surfers are using your site for research (good) or are using your site as a destination in itself (usually bad, with respect to AdSense anyway). The "sweet spot" is to have a site where the ads shown correspond to what a typical user is actively looking for at that moment.

[loanuniverse]

The final number could be all over the place. IMHO, the factors are:

1- Topic
2- Ability to get targeted ads.
3- Type and geographic location of your visitor base.
4- Number of pageviews per visitor.
5- Number of ads in the page (what is google competing against)

"Do you think above USD1000 a month can be earned through Google Adsense?" Yes you could, but then again as you have seen some people comment here, you could also do a lot worse.

[wonderboy]

a LOT

This is true, make sure you don't make the same mistake as me and just plonk your ads in a convenient space for yourself to update. Think about where on the page your visitors are likely to concentrate on, it has made an incredible difference in my case, shame the figures are not a little bigger though =) Still, the same rules apply, even if the scale is different.

[ogletree]

Here is a good formula. Go to Overture and look at the number 2 bids (if you know what the AW bid is use that instead it will be more acurate) for your top keywords that people use to come to your site (use as many as you can for more acuracy. Add them all up and get their average and multiply that by .2 (call this X). Now multiply the number of visitors you get a day from those particuler keywords by .05 (Call this Y). Multiply x times y. This is a very rough estimate of what you might get a day. Very rough. If you have a lot of type in traffic this formula may be way off. You can at least get a ballpark min.

Also we found a good place is on the left with the wide skyscraper. It looks like a menu. The best site is a site that has a lot of first time visitors. You might get over 10% with that.

[SlowMove]

Information and entertainment sites aren't the best. If you have visitors that are on your site to spend money, Google should be able to help.

[irock]

nvikas,

I really depends on your site topic...

I know two people: me and my friend...

My friend runs a 'how to run a website' website. He gets like 3-4 times more CPC than me. The targeted ads are from advertisers who want to win multiple thousand dollar project.

I run a computer peripheral site whose products are mainly below $200. My CPC is only a fraction that of my friend Adsense CPC.

What I'm trying to say is that if you are getting 300+ clicks a day and about $3 per click. You get $1000 PER day.

On the other hand, if the EPC is only 30c per click, you need 3333 clicks to generate $1000 USD.

$3 isn't highest EPC.
30c EPC isn't the rock bottom rate either.

[edited by: irock at 6:28 pm (utc) on April 29, 2004]

[ogletree]

I know a game review site that gets really bad EPC.

I think $3 EPC average over a month is really high if not impossible. Granted I know that thier is a few areas that might get that but you would have to have a scam going to get a lot of clicks on it. Most terms that are really high are not typed in very often.

[hdpt00]

What then do you guys think the average EPC is for an information-type site? Are we looking at $0.05 or more like $0.20? Obviously, the discrepancy could be bi, but maybe a good average could be given.

-Brandon

[loanuniverse]

I think $3 EPC average over a month is really high if not impossible.

If there was a small nice topic that paid that, and the site received just the right amount of traffic as to not deplete the advertiser's account, then I don't see why not. I think you are confusing EPC with total earnings.

What then do you guys think the average EPC is for an information-type site?

Well we can't discuss specifics here, but lets just say that a site about pokemon-widgets might not be able to pull in anywhere that kind of EPC. IMHO. { It is all about the topic }

[ogletree]

I was saying making $3 EPC with any kind of volume. I have seen $6 clicks before it is just keeping that over a period of time with any kind of volume. This discousion is over months.