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I was thinking long and hard about this.Why don't we formulate Fraud Control Rules here.Let's start with basic things like Average CTR should be so and so.Then may be we will all be very close to forming a good Rule sheet.I hope Googleguy would also make a formal opinion about this.
1. Anything above 10% CTR is to be put on Alert.
Expecting others to contribute.
Looks like google wants marginal traffic and perhaps fake or junk impressions to keep that clickthrough rate down. Not sure why they want the junk traffic, just appears that is what they want.
On the contrary: they're trying to avoid delivering "junk traffic" to advertisers who pay by the click.
I was going through all the posts,personally I would like to avoid any confrontation with google.I was just looking at what all we could avoid,if a site is recieving fraudulent clicks from competitor who just kept on clicking on my site to get me booted by google then,what happens.!
I have no way of knowing this,if we all formulate rules for ourselves these are the basic things to be kept in mind.Then it would be a great help and I can atleast breathe free that I am not under radar for some idiot clicking on my adsense.
>>IP's does matter.Yes clicks from so and so IP is good starting point.
>>Industry specific CTR helps.
>>CTR coupled with volume and type of Business does go a long way in detecting fraud.
>>On the contrary: they're trying to avoid delivering "junk traffic" to advertisers who pay by the click.
I belive this is true,I have just tried adwords on test basis for adsense ,I got very high clickthrough rate of 2.5% I got above average response , my add in less than half hour might have gone to hundreds of sites which would have taken me ages to setup,and hence the clickthrough wentup also did the mails I recieved for the same amount of time.
Hence looking at timeinvestment point of view I guess I am saved with lots of time.Which is one of the driving forces of internet.
>>>Google could limit AdSense participation to sites that have been in Google's main index for a certain period (say, three months or even six months). This would make it harder to create disposable "click farm" sites, and it would make AdSense fraud less appealing to get-rich-quick types who haven't the patience to wait months for a payoff
This is a great suggestion.It does stop lot of fraud.
>>Patterns that aren't apparent when looking at a single site's activity may become obvious when looking at aggregate data.
This is again my point, these patterns if we post here it helps lot of people a relief.Just to keep away the fear factor of some competitor is clicking on my adsense to get me away from it.This fear is the precise reason I thought our game of FraudRank will help.