Tips on Ad type/placement?

[robsynnott]

Hi,
I've got a small content-oriented (technical tutorials) non-graphical site which I recently put AdSense on. I just threw leaderboards on top of the pages. I'm happy enough with the results, but was wondering would other placements/ad-types do better?
Thanks,
Rob

[esllou]

use the recently-introduced channels to play around with ad placement and size. Do a week of top leaderboards, a week of side skyscrapers, a week of mid-article boxes, etc, etc

try and reduce every other variable....don't choose one of these experiment weeks to buy a big cpc campaign on overture for example.

a month of twiddling and changing and you should get a good idea....your "maximum potential" may well need to have different placings on different pages....have you got the time?

[chrisk2012]

I too run a technical content site. I had skyscrapers running in a right collumn and did OK. I have spent the last 4 days putting wide-skyscrapers INSIDE the content. Each page has to be placed individualy because I want the content to flow around the adsense ads.

I can tell you, its well worth the time! Try it on a few of your most popular pages...