Yahoo! Switches Search Engines

Anybody seeing their AdSense figures affected?

[androidtech]

Just saw this on Slashdot:

"Yahoo! Switches Search Engines"

I'm starting this thread so that we can keep track of any changes in our AdSense figures due to traffic pattern alterations(hopefully not down, fingers crossed). As always, just general comments, *no actual figures* or you will violate the AdSense TOS.

It will of course take at least 3 to 5 days to substantiate see any patterns, but if any volatile drops occur today, that could be a harbinger of things to come (or a whole lot of Yahoo/Inktomi SEO e-books being sold :)

Thanks.

[ignatz]

Tagging along...

I'll be watching the last half of feb's results as well. Very interesting to see what effect this has.

[JohnKelly]

I have noticed that after traffic being somewhat down for several days, a jump back up starting today. I won't know until stats run tonight if it was a result of more Yahoo traffic.

Revenue today is also up, though I have noticed lately a drastic slowdown after late afternoon and on weekends. I suspect advertisers are disabling their campaigns at close of business and weekends.

[markus007]

if i ever get some stats for today i post.. I suspect my revenue will take a hit, as i will lose at least 10% of my overall traffic

[rcjordan]

All banners served, adsense included, up 14+ percent on a same day of week comparison. I've done nothing to the sites, no cloaking either. CTR varies daily, but it remained within the normal range.

[beggers]

How about telling us what they switch to/from? I don't follow this stuff as closely as you guys do. Thanks.

[digitalghost]

Yahoo switched from Google to a hybrid Inktomi.

[superpower]

I'm up about 20% (traffic). Still too early to tell if this is due to Yahoo or the new google SERPs.

[ByronM]

my search engine traffic plummeted. I'm not in inktomi at all (well. i can find my site but i'm not in any serps i can think of)

oh well.. atleast overture is still affordable for my keywords :)

[loanuniverse]

Well I am in Yahoo, but early results do not seem encouraging. Last 24 hours Yahoo/Google=25% Last week's average=39%

Adsense clicks will follow the number of impressions so I guess the last ten-days of Feb will be lean.

[onfire]

Well i got a shock early this morning, checking stats and for the first time ever Yahoo was my number 1 for traffic, only by 3 hits, but this is a big increase and a jump from 3 to 1, MSN was 3rd pushing G.co.uk to 4th. Yes i am listed INK. Will this improve my Adsense earnings? will have to wait & see

[OzRod]

Yahoo have stripped many of my top listing pages from their search engine listings...while google have maintained their status...this has obviously lowered my page views....and yahoo are being hijacked my redirects to ebay (by affilates?)
so yahoo top listings are useless for serious enquirers...because the redirects have nothing to do with the original listing and - situation can be easily demonstrated....
people will move aay from yahoo if this keeps up!

[Mentat]

Hmm 5 procent drop in visitors.
Yahoo search is not very refined, and i've seen to many comercial links when i search for my line of work (software)

[europeforvisitors]

My Yahoo-to-Google referral ratio looks about the same as usual: For every 1,000 Yahoo referrals, I get about 4,000 Google referrals and 500+ from MSN.

Traffic still looks normal, too.

On the other hand, my AdSense revenues have been off 20-25% over the last two days (yesterday was my lowest day all month), but that could be due to reasons besides the Yahoo changeover (which doesn't appear to be complete, by the way; I'm still seeing what I believe are Google results on Yahoo.)

[linear]

6.5 : 1 G to Y ratio here, doesn't seem to be helping me much even though I have a lovely #1 position in Y for my favorite two-word keyphrase. :D

Of course, time will tell, but I don't detect any mass rush of people from Y. My earnings column is down a notch about like EFV reported. Too little of a change to sweat over.

[Chicken Juggler]

I do better in Yahoo now so my adsense went up. The problem is that Yahoo has really old URL's that don't exist any more. They redirect to the home page.

[rcjordan]

2nd day up 14% on a Wednesday-to-Wednesday comparison of impressions. I should have mentioned in the first post that my rankings are very, very close to being the same in YINK vs G on the major phrases. (Too many broad phrases to track, so that's a blank spot in this comparison.) CTR is down, though. Still in the normal range, but down. Looking at my major serps, one reason CTR may be down is because a number of the above-the-fold paid slots on Y are also in the banners I'm showing so Y may have drawn the click before I have a chance at it.

[androidtech]

Yesterday was unchanged but today the I felt the first dip. About a 30% drop in traffic below normal.

Could be a Google algorithm change, but of course there's now way to be sure.

Sigh. Now I've got to go find all the SEO docs on optimizing for Inktomi as well as Google. If anybody has some great stuff (not good or average, got *plenty* of that), on getting good rankings in Inktomi, feel free to private message me.

Thanks.

[rainmakerpsi]

Now that they are off google, do you think its worth paying to get listed on yahoo?

[enotalone]

yep, 25-30% drop of overall traffic and of course this rate effects adsense performance

[ignatz]

Yesterday Wednesday (usually my best day) was half of the average compared to the last 4 months Wednesdays.

Today is looking up though, close to average so far.

[loanuniverse]

Guys:

While some of us experience a little pain in this change, while others experience a lot of pain or even joy; in the long run competition is good specially for those of us that rely on SE traffic for most of our traffic. It is no good to rely on one single souurce for over half of your visitors.

As much of a google fan that I am,if by some reason I dissapeared from their SERPS, I would have ended up with less than one hundred MSN/Ask/Altavista/etc visitors and a few dozen returning visitors a day. At least under the new regime, the site would still make some money.

[goin2travel]

Loan

While competition is good and being able to diversify one's traffic among compeitive engines is great....

it is painful when your site doesnt even show up in the new competitor's listings.

[androidtech]

loanuniverse,

Agreed. It is better to diversify.

However that takes a lot more work.

I have to do all the SEO work and editing I did to make my site friendly for Google, for X number more search engines, I'm going to begin a new career as a mime. And trust me, nobody wants that!

Thanks.

[asinah]

We lost around 1500 visitors per day since Yahoo switched from G 2 I.

Adsense exposures is down by 15% but will have to see it by the end of this month.

[LoanResources]

After the Yahoo & MSN Switch over to Inktomi,
Our Adsense CTR has more than doubled and click through percent is more or less the same.

[Albaba]

i lost 50% traffic and revenue :( time to learn yahoo SEO

[mayor]

So far, no dramatic changes here.

Give yourselves a week before coming to judgment, folks. Maybe Google will make some automatic adjustments based on a change in click-through rates on your ads.

[Visit Thailand]

Could not agree more major - we should all take a step back from AdSense and look at weekly fluctuations or monthly rather than daily.

There are too many factors involved.

[Vlad]

I just got .com for one of my old sites and lost all the listings in INK.
Since Yahoo switched to INK I lost about 30% of traffic, it still shows my old URL.

Anyway, I was just looking at my log and noticed down at the bottom [uk.search.yahoo.com...] which still pulls from google? Does Yahoo only partially switched to INK or is it still in the process of switching?

Hope its OK to post this link here.