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We have another discussion on Weekend Revenue [webmasterworld.com] which talks about the drop in weekend revenue as well.
valortrade also has a good point about the ads not being as new and fresh for your visitors as well. Visitors to your site may have clicked out of curiosity to check out "Ads by Google".
We might save ourselves a lot of stress if Google posted our AdSense numbers only once a month. :-)
I agree- that is why I waited 3 days to post. I typically see revenues in the mid-two-digits, but have had three straight days of single digit... that is quite a change! Today is trending the same way...
>>> No new ads and the fresh feeling for the visitors is lowering.
First part is true, but I have a LOT (majority) of not-return visitors... so for most of my visitors, they are fresh...
>>> I've seen a fair amount of daily variation in CTR and total revenues, even with daily traffic in the five figures. But the the long-term averages are fairly stable. (For what it's worth, today has been great so far, since I usually do better early in the week than on weekends.)
I am happy with swings of $20 a day or more, though I would say $15.00 is my normal deviation. I am seeing well over twice that, with consistent (+/- 1000) five figure impressions. With consistent impressions, my CTR is half, and revenues WAY down.
I do see less $$ on the weekend, that is when I get my $20.00 down- this is way more than that!