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Impressions still high, but CRT/ and $$ WAY down

Anyone seeing this?

     
5:45 pm on Jul 21, 2003 (gmt 0)

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Since Friday, I have seen a drastic drop in CTR and money earned... CRT is 1/2 of what it has been over the last month, and money earned is WAY down... down 300 to 500%. But my impressions are pretty constant...

Any idea what is happeneing?

dave

5:50 pm on July 21, 2003 (gmt 0)

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I'm seeing this today... Impressions normal, but CTR is at 20% of what it has been...
6:01 pm on July 21, 2003 (gmt 0)

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No new ads and the fresh feeling for the visitors is lowering.
6:12 pm on July 21, 2003 (gmt 0)

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Many AdWords advertisers will either drop their CPC or freeze their accounts over the weekend, resulting in a drop in revenue for you, even with the same impressions.

We have another discussion on Weekend Revenue [webmasterworld.com] which talks about the drop in weekend revenue as well.

valortrade also has a good point about the ads not being as new and fresh for your visitors as well. Visitors to your site may have clicked out of curiosity to check out "Ads by Google".

6:57 pm on July 21, 2003 (gmt 0)

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I've seen a fair amount of daily variation in CTR and total revenues, even with daily traffic in the five figures. But the the long-term averages are fairly stable. (For what it's worth, today has been great so far, since I usually do better early in the week than on weekends.)

We might save ourselves a lot of stress if Google posted our AdSense numbers only once a month. :-)

7:13 pm on July 21, 2003 (gmt 0)

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I have the exact oposite effect, halved impressions but same clicks and earnings (and therefore double CTR)

Strange... maybe the numbers are just not statistically significant (although I have nice trends over the last few weeks)

SN

7:19 pm on July 21, 2003 (gmt 0)

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As europeforvisitors says, I think the only way to stay sane is to look at the long-term averages.

I had about the same number of impressions last Thursday as I had on Saturday. My earnings on Thurs were close to the lowest ever. My earnings on Saturday were the highest ever.

Beth

7:57 pm on July 21, 2003 (gmt 0)

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>>> I think the only way to stay sane is to look at the long-term averages.

I agree- that is why I waited 3 days to post. I typically see revenues in the mid-two-digits, but have had three straight days of single digit... that is quite a change! Today is trending the same way...

>>> No new ads and the fresh feeling for the visitors is lowering.

First part is true, but I have a LOT (majority) of not-return visitors... so for most of my visitors, they are fresh...

>>> I've seen a fair amount of daily variation in CTR and total revenues, even with daily traffic in the five figures. But the the long-term averages are fairly stable. (For what it's worth, today has been great so far, since I usually do better early in the week than on weekends.)

I am happy with swings of $20 a day or more, though I would say $15.00 is my normal deviation. I am seeing well over twice that, with consistent (+/- 1000) five figure impressions. With consistent impressions, my CTR is half, and revenues WAY down.

I do see less $$ on the weekend, that is when I get my $20.00 down- this is way more than that!

dave

 

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