Forum Moderators: martinibuster

Message Too Old, No Replies

Advert for AdSense

adsense advert

         

alansk

6:58 pm on Jan 28, 2004 (gmt 0)

10+ Year Member


Nice marketing for AdSense:
http://services.google.com/tutorial/adsense_tour.html

There's even a glimpse of someone's AdSense stats for those as-yet-unAdSensed people who simply HAVE to know how much one can make.

loanuniverse

7:05 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah.... but which one is Jenstar? :D

alansk

7:07 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



:D

JohnKelly

7:08 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



Nicely done promo; though I haven't seen that high of EPC since the summer....

freitasm

7:09 pm on Jan 28, 2004 (gmt 0)

10+ Year Member Top Contributors Of The Month



Nice, well explained. But 3.5% CTR?

Now I can tell people that ask how I make money on my site to simply go and look at this. Until now people that I talk to have a hard time to grasp the concept of AdSense...

alansk

7:10 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



My CTR and EPC are both higher! Hee hee!
But my impressions are waaaaay lower... easy come, easy go.

Macro

7:11 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nice, well explained. But 3.5% CTR?

You think that is too low?

loanuniverse

7:12 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My CTR and EPC are both higher! Hee hee!

See now, we all hate you!.....

just kidding :)

wonderboy

7:36 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



omg - I have so many more page impressions than that, and I seriously make a fraction of that amount, what am I doing wrong!? - If I was making that much $$$ I could afford so much more amazing content, which in turn would bring in more money!

Arghhhhhh help me now!

daunk

7:53 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



I get 4x the impressions 1/30th CTR and 1/5 of the cash :( Its a cruel world :(

Jenstar

7:58 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That is an excellent and very user-friendly tutorial they have. A good resource to point people to. I did notice that the coffee site they first showed had really odd-sized AdSense ads. Either a case of the design dept not knowing exactly the correct size of the true AdSense ads, or perhaps a glimpse of new sizes to come?

I also found it amusing that they had an AdSense ad running for the same fictitious site that the AdSense ads were placed on - something that is supposed to be automatically filtered out. Of course, I am probably the only one who would ever notice this, lol.

Sorry loanuniverse, none of those "real publishers" were me ~ maybe they'll be knocking at my door for the next one ;)

yoyo8

8:37 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



perhaps a glimpse of new sizes to come?

I noticed that, too. I hope this does happen because I find the skyscraper width to be just a bit too narrow for my column layout. With a width to match my column it would look a LOT better.

ken_b

9:15 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Custom sizing of ad boxes would be GREAT!

I haven't be able to get the page you all are talking about to load. I'm on a 56K dialup, I suppose that's why.

ronin

9:17 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Was that supposed to be an 'average' EPC?
Apparently I have a lot of work to do.
Or Google has.

Macro

9:44 pm on Jan 28, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Whoever's figures those are - aren't they in violation of TOS for disclosing those figures? ;-)

drdsl2000

9:50 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



We are begining to doubt the Adsense Model.

In a nutshell, our impressions have gone way up as we spread the Adsense Javascript across multiple web that we own.

Total revenue has gone down. We are considering rolling back the code to just the original web site.

Anyone seen this type of scenario?

p.s. I can supply more details if you like.

europeforvisitors

11:45 pm on Jan 28, 2004 (gmt 0)



We are begining to doubt the Adsense Model.

It work quite well for some sites, but not for all. Your type of content, your audience, and whether there are AdSense advertisers in your niche will obviously play a role in determining whether AdSense works for you.

In a nutshell, our impressions have gone way up as we spread the Adsense Javascript across multiple web that we own. Total revenue has gone down. We are considering rolling back the code to just the original web site.

If total revenues (rather than just your clickthrough rate) have gone down, then rolling the code back to the original site won't fix the problem. If anything, you'll probably see your AdSense revenues drop even more.

It's possible that AdSense and your site/topic aren't a good match. On the other hand, it's also possible that you're experiencing a short-term dearth of advertisers in your niche and that revenues will improve later.

If you get rid of the AdSense ads, will you be able to replace them with an alternative that generates more revenue? That's the all-important question, IMHO. If you're sacrificing other revene to use AdSense, then by all means cut back on the ads; if, on the other hand, AdSense represents incremental revenue, you might want to wait before pulling back or bailing out.

Sense_able

11:58 pm on Jan 28, 2004 (gmt 0)

10+ Year Member



Nice ad but is anyone really getting a 45c CPC now

Looking through the top keywords on Adwords most are coming in a $1.00 but are Adsense publishers really getting 45c.

I know that I am not.....

It is not too hard to get a CTR of 3.5% you just have to devote your whole site around adsense, blend the ads to match your site. Make it so it is hard to not click the ads. Make the reader feel that the adsense is a part of your content, an unwritten referal. If your readers trust your content then they will trust your recommendation of adverts. Even though you are not saying anything about the adsense ads.

If your site is full of flashing, popping, flying in and out adverts then your visitor is going to be wary. Let the visitor relax and trust and enjoy your content. AND THEN BANG YOU HAVE GOT THEM. Bit like fishing…. Reel them in…

CTR is not the main issue here. Now it is the bottom line of how much you are getting per click.

Downward slide if you ask me... Or is it a leveling off?

Teshka

12:12 am on Jan 29, 2004 (gmt 0)

10+ Year Member



>Looking through the top keywords on Adwords most are coming in a $1.00 but are Adsense publishers really getting 45c.

Yeah, but you gotta remember that for every advertiser bidding near the max, there's probably ten more bidding 5 or 10 cents.

ken_b

12:44 am on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Nice ad but is anyone really getting a 45c CPC now

On some sites that would be a very low number.

If I knew anything about those subjects I'd be building one of those sites for myself :)

Meanwhile I scrape along at the bottom of the pile..... sigh.

Jenstar

12:53 am on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



but are Adsense publishers really getting 45c.

Yes, I can assure you, there are regular publishers getting this amount - and some earning many times that amount. There does seem to be a cap of how much you can earn per click, in the neighborhood of $4.

401khelp

1:20 am on Jan 29, 2004 (gmt 0)

10+ Year Member



Adsense publishers really getting 45c.

I also can assure you that some publishers do get this on a regular basis -- and more.

beggers

5:31 am on Jan 29, 2004 (gmt 0)

10+ Year Member



I actually DO publish a coffee site, but since it's just one of dozens of unrelated AdSense-enabled sites I have no idea what its CTR is. In the promo, a woman said "she found the reporting she needed". If that is true, then she must only have one web site or very low expectations -- hahaha. I'd kinda like to know where the clicks are coming from, wouldn't you?

Macro

9:12 am on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, I too know sites getting more than 45c. It is very possible.

It is not too hard to get a CTR of 3.5%

On some sites it's almost impossible. On other sites they'd have to try very hard to drop to 3.5%

beggers, I share your sentiments about the reporting :-)

jackti

3:07 pm on Jan 29, 2004 (gmt 0)

10+ Year Member



if i saw cpc like that i'd be living in the bahamas now only getting up from the beach to have a look at my web site a few times a day.
i find it incredible that a small site like that can make close to what I'm making with many, many times the traffic..

haven't the prices on the high paying categories dropped yet? can someone with a site like that give me an example (in percentage) how much it has dropped, if any..? i've had my cpc dropped by half.. now it's scraping the bottom of the barrel, and my ctr is also cut in half because of all the PSA's being run.. the site has been growing in a good pace though, so overall revenue is still about half of what it was last summer.

(edited to fix spelling)

RobbieD

3:10 pm on Jan 29, 2004 (gmt 0)

10+ Year Member



Let's remember that this tutorial is mainly for new users... They want the figures to look as attractive as possible when indoctrinating them into the AdSense Cult! ;)

wonderboy

3:32 pm on Jan 29, 2004 (gmt 0)

10+ Year Member



why put a false spin on it though, people will realise those were inflated once they get going - those "stats" were only from a month ago apparantly. 70 odd dollars from 5k impressions. lol. I would just sleep all day if this was the case :)

w.

justageek

3:42 pm on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't think of it as a false spin as the data may have been correct at one time.....it's just a dated spin :-)

JAG

europeforvisitors

3:51 pm on Jan 29, 2004 (gmt 0)



I don't have a coffee site, so I don't know if the numbers in the demo are typical for that topic. But I can tell you that some consumer-oriented topics earn a lot more than the 5 or 10 cents a click that somebody mentioned earlier in this thread. Advertiser bids are dictated by economic factors such as "How much profit can I earn from this click?" and "What am I paying for leads in other media?" The guy who's selling personalized dog ID tags for $5.95 may not be able to afford 50 cents or a dollar per click, but the broker who's getting a hefty commission on yacht rentals may think that a $1 lead is a bargain.

alika

3:59 pm on Jan 29, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



70 odd dollars from 5k impressions

i assure you, wonderboy -- some people are getting that kind of numbers.

our site is a niche site and traffic is more or less the same level as the one shown in the example. but given a strong and consistent supply of advertisers on a broad range of subtopics, we even earn more on a daily basis. sure, we have our ups and downs in terms of CPC or EPC, but our daily earnings are even more than what is shown. you can get those types of results -- if you have the right fit for adsense (as mentioned ad nauseum here)

now, if my site could only get more traffic, then i will really be sitting in the bahamas right now.

This 52 message thread spans 2 pages: 52