Forum Moderators: martinibuster
This is based on the recently published news on Jen's blog that there will be quality score for advertisers, it means "Advertisers who are not providing useful landing pages for users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords."
This seems to be good news for the publishers who like to spend most of their time in developing quality content than to find out the MFA's and block them choosing urls.
This may increase in the overall revenue and we can hope that there will be no more 1-2-3 cent clicks.
If this starts, I guess everyone will empty there filter bag for atleast once to find out the change. But are we ready to allow MFA's just for more mopney?
The question is why we are blocking MFA's?
Is it because they are paying less money? Is it because they are misleading our users? or is it because they are overall hurting the system?
I hope that once MFA's has to spend more money for their keywords they will automatically start disappearing from the adsense horizon and we will get the quality advertisers with decent revenue that will justify our efforts.
"What's a "useful landing page"? That phrase has a lot of leeway."
Probably too much leeway, IMO. :)
1. Provide relevant and substantial content.2. Treat a user’s personal information responsibly
3. Develop an easily navigable site.
I like all of those. But you know... if Google personnel actually visited a few hundred landing pages a day, and implemented these three steps -- I think both Adwords advertisers and Adsense publishers would be happy.
So I'm not convinced it works.
You bet your ads it doesn't work! I think the increase in minimum bid amounts (I'm hearing $10/minimum for many Adwords folks) is having more of an influence than checking for landing page quality.
Google uses a bot to measure landing page quality. How thorough can it be?
I wonder how many MFA's and other advertisers will simply block this bot in order to avoid a lower quality score?
Brace yourselves for the onslaught of crap ads that is allowed to advertise on the content network but not the serps....equal treatment is not being considered at this time. :(
No way is this fair to publishers!
I also read how the good advertisers (that advertise on both, serps and content) are jumping ship for MSN and Yahoo...more losses for us as quality (higher paying per click) ads are lost to Google.
Ann
Brace yourselves for the onslaught of crap ads that is allowed to advertise on the content network but not the serps....equal treatment is not being considered at this time. :(
A week ago, how many AdWords users would have predicted Google's new rule about landing pages?
One step at a time.
No way is this fair to publishers!
We'll see.
I also read how the good advertisers (that advertise on both, serps and content) are jumping ship for MSN and Yahoo...more losses for us as quality (higher paying per click) ads are lost to Google.
There's no way that "the" good advertisers are jumping ship. Some, maybe. But not "the."
In the first couple of days I noticed some odd targetting, and I can't say that I've noticed any extra MFA's appearing on site, and I'm going to leave blocking alone for a while whilst this settles down.
I'm going to give it time to see what happens. So far the effect on me is very difficult to guage, and any change in metrics could be due to a variety of factors.
I think that it will take a while to settle down. Advertisers need to get used to the new way of working, and so do we. Also, it's only been a couple of ddays and smart pricing (the guy waving a bit of wet seaweed over his head in the Google car park who thinks of random numbers that G uses to whack us publishers) needs to settle down too. I don't think we can judge the effects of this just yet.
I sincerely hope Google aren't just shifting MFA's to content - especially as it's the good people here that have over the last year or so been the ones identifying the problem and providing evidence of the effects of MFA's. I'm sure we will be watching this with interest.
I notice that my old enemy has gone. The site with just one ad in the centre of white space, and a few keywords in small, grey font way below the fold. Still has ads on the landing page, but the ad seems to have fallen right out of search AND content. I'm not heralding this as the new dawn - IF this has had any effect, I'm sure a new generation of scammers will be along in a few weeks.
Also, I have noticed that without the MFA's there are fewer ads in the sector overall. If QS has helped, then it will take a while for all the advertisers that have bailed out because of the MFA problem to come back again.
It may be that it will take time for some advertisers to work out if it's still profitable to continue in the game once they find out the cost of it.
It may be that if they are now only in content and not search, content may actually not work for them alone, so they will naturally die out soon enough.
It's going to take time for adwords, adsense, smart pricing (the system as a whole) to settle down, and to get old and new advertisers to return.
