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I'm noticing a rather unsettling trend in that one of my sites accounts for most of the earnings from Adsense with the rest contributing little.
Whilst money earned is money earned, I tend to find myself agreeing with those who advise to diversify their income (and have several other sites of a similar size with this half in mind) and so having such skewed earnings is a little worrying.
What should I attempt to do about this?
The site in question doesn't have a vast amount of updates at the moment so should I try hard to add more content to attempt to maximise on the current good payout?
Alternatively should I just accept that this site may drop off at any time and simply enjoy the good payouts it's currently generating (I think this is in part thanks to a good Google ranking for the moment though there are a lot of newer sites like mine now which threaten to effect this). The worry is though if the site does drop then I will be getting virtually nothing from the Adsense program.
For example, instead of simply utilizing Google Adsense on your site and depending strictly on it, consider CPM banner affiliate programs, word-of-mouth advertising, and product sales.
Unless you have a strong niche with a huge amount of constant traffic, it's difficult to make $10K/month with Adsense.
Either way, working on adding good, quality content never fails in helping a site boost its earning potential.