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All revenue coming from one site?

     
12:15 pm on Jul 7, 2006 (gmt 0)

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I'm not making a mass of money through Google Adsense, with the total revenue being just enough to cover hosting costs.

I'm noticing a rather unsettling trend in that one of my sites accounts for most of the earnings from Adsense with the rest contributing little.

Whilst money earned is money earned, I tend to find myself agreeing with those who advise to diversify their income (and have several other sites of a similar size with this half in mind) and so having such skewed earnings is a little worrying.

What should I attempt to do about this?

The site in question doesn't have a vast amount of updates at the moment so should I try hard to add more content to attempt to maximise on the current good payout?

Alternatively should I just accept that this site may drop off at any time and simply enjoy the good payouts it's currently generating (I think this is in part thanks to a good Google ranking for the moment though there are a lot of newer sites like mine now which threaten to effect this). The worry is though if the site does drop then I will be getting virtually nothing from the Adsense program.

4:03 pm on July 7, 2006 (gmt 0)

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When folks here speak of diversifying income, many are referring to generating revenues for one site -- not necessarily creating a bunch of different sites that can make money.

For example, instead of simply utilizing Google Adsense on your site and depending strictly on it, consider CPM banner affiliate programs, word-of-mouth advertising, and product sales.

Unless you have a strong niche with a huge amount of constant traffic, it's difficult to make $10K/month with Adsense.

Either way, working on adding good, quality content never fails in helping a site boost its earning potential.