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AdSense Revenue Down - but clicks are the same

     
4:23 am on Jul 2, 2006 (gmt 0)

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Has anyone else noticed a steady decline in the past 30 days in AdSense revenues? We dropped about 20% from May to June. Click thrus are about the same, page views are right on, rankings on Google for the site with AdSensse are unchanged and the Ad's displayed are similar/same as normal. Why the 20% drop in what we are being paid?

Thought?

Happy 4th to all!

6:06 am on July 2, 2006 (gmt 0)

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As ever, people's experiences differ. Last month I had a lower number of impressions and a negligible downward change in epc. But overall I was about the same bottom line as the previous month due to increased ctr.
8:38 am on July 2, 2006 (gmt 0)

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Maybe your pages changed and google found lower traffic keywords which means lower bid, therefore lower commission for you.
10:02 am on July 2, 2006 (gmt 0)

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1st of July is a disaster for me!
30% lower pay and I'm talking thousand/day!

Ad(non)sense.. what are you doing :(!?

11:13 am on July 2, 2006 (gmt 0)

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I've noticed lower pay over this period also.

I have tried putting some MFAs in the block, to no avail.

Tried changing some other elements. This boosted clicks, but compared to the same number of clicks 40 days ago, it is 30% earnings.

Guess I should keep adding content and see how things go this month before real changes are made.

W.

4:06 pm on July 2, 2006 (gmt 0)

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A lot of people are complaining lately. I think there was a smartprice update.
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4:17 pm on July 2, 2006 (gmt 0)

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Don't forget that supply and demand are seasonal, and summer is a slow time for many businesses.

FWIW, my European travel site had an eCPM increase in June. Part of that may have been due to seasonal demand by travelers and advertisers, but a summer-vacation decline in student readership (both K-12 and university) may also have boosted my overall quality of traffic and clicks from my pages. If the higher eCPM doesn't last, so be it; I'll enjoy it while it does.

4:19 pm on July 2, 2006 (gmt 0)

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I've experienced a drop in EPC (from $0.40 to $0.10)

But it's all a part of the system. An increase will hopefully occur soon.

4:36 pm on July 2, 2006 (gmt 0)

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I think between the "Big Daddy" diaster with Google deindexing many white hat sites and then the click fraud lawsuits many advertisers have backed off. Less advertisers means less eCPM and that means the cost of a click has gone down. It is a lose - lose for the publisher and Google. I hope Google gets "Big Daddy" fixed and finds better ways to stop click fraud.
4:46 pm on July 2, 2006 (gmt 0)

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Why the 20% drop in what we are being paid?

What's happened to your advertisers in that time frame? Did any existing advertisers drop out? Did any new advertisers appear? What is your CPC estimate for the ads of anybody who dropped out, and those newly appeared?

5:17 pm on July 2, 2006 (gmt 0)

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Wileystudios, there's no evidence of a drop in advertisers or total ad revenues. Quite the contrary, if we're to believe Google's quarterly earnings reports.

On the other hand, there's certainly been an increase in the number of publishers, and--just as important--in the number of pages that carry AdSense ads. It's quite possible that the supply of impressions has outstripped the supply of high-paying ads in some sectors, especially for certain keywords or keyphrases. If too many publishers and pages are chasing a finite number of high-paying ads, it's inevitable that more publishers will be served ads with lower-paying clicks.

5:08 am on July 3, 2006 (gmt 0)

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ronburk - I cant say for sure but what I can tell they are the same "najor" ones showing. We are down quite a bit, but click thrus are the same.

I just got an invite from Yahoo Advertising Network - guess its time to replace one of the Google spots with some Yahoo Ad's and see what happens... :)

Thanks all for your feedback. Glad I am not alone.