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How to raise a low CTR?

     
11:01 am on Jun 22, 2006 (gmt 0)

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I built a site on widgets and it is in a very good niche. However from the dozens of thank you emails I have recieved and the low CTR, I am starting to think that my content is way too good to generate decent revenue. I get pride from the thank yous and thats keeping me from applying MFA techniques but money would be nice.

Can anyone suggest a good CPM program that pays well?

12:02 pm on June 22, 2006 (gmt 0)

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How much traffic are you getting?
12:09 pm on June 22, 2006 (gmt 0)

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Can anyone suggest a good CPM program that pays well?

try AdSense I hear it pays well ;-)

Seriously, has anyone ever opted out of PPC with AdSense?

12:31 pm on June 22, 2006 (gmt 0)

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How much traffic are you getting?

I get quite a bit of traffic and it is increasing every month. For a site that contains maybe 40 pages that requires almost 0 maintenance it still does earn between $30 to $60 a month but if I had constant CPM ads at $2/k it would already earn much more. I've let it go for about 6 months now to see if it would snap out of it but it hasn't. I've tried optimising the ads but that has made verylitle difference. I've tried affiliate programs as well but same result. My visitors seem to be content with my content/advice and don't see the need to purchase a product or even get more "info" from one of the MFA ads that appear.

Opt out of Adsense PPC

Sounds funny but that would be an option I would test out if it was available. I do get some CPM ads on this site but not enough to add up to a good revenue.

12:38 pm on June 22, 2006 (gmt 0)

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$2/CPM is a bit high for the ad networks, i think.

have you thought about approaching potential advertisers on your own? you can usually command a lot higher CPM rate that way and not have to deal with the punch the monkey type ads common on a lot of the networks...

-kpaul

12:47 pm on June 22, 2006 (gmt 0)

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My visitors seem to be content with my content/advice and don't see the need to purchase a product or even get more "info" from one of the MFA ads that appear.

This is very common on sites with article content, or advice-type content. Users tend to be more interested in your articles than the ads, and will totally ignore the ads if your content is really interesting.

Not all article/advice content sites are the same, but keeping a user's interest can often take their attention away from ads.

12:54 pm on June 22, 2006 (gmt 0)

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$2/CPM is a bit high for the ad networks, i think.

Really? What are the top paying Ad network and what is the max CPM I can expect?

have you thought about approaching potential advertisers on your own?

You might call me lazy but that sounds like work! ;)
I manage too many websites to start goin down that route.

1:02 pm on June 22, 2006 (gmt 0)

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Can anyone suggest a good CPM program that pays well?

You can find a wealth of information about CPM programs on Forum 20.

[webmasterworld.com...]

8:01 pm on June 22, 2006 (gmt 0)

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$2/CPM is a bit high for the ad networks, i think.

Really? Am I missing something here? I've only ever dealt with eCPM's therefore how much does this vary compared to the standard eCPM?