Forum Moderators: martinibuster
With the first half of the month concluded compared to the month of May:
Daily page views -3.99%
Daily clicks -6.58%
CTR -2.71%
eCPM -7.66%
Total earnings -11.35%
What about you?
These discussions are really pointless
Not when there have been alterations to the SERPs algos and maintenance updates since anyone's indicators are purely general however I am sure it is of more than a passing interest to most to judge how one is fairing in relation to other AdSeners.
The Xmas AdSensers like to compare their season and there is absolutely no reason whatsover for all to evaluate one's own performances.
Governments have to do it and all businesses ought to do it and if one doesn't consider AdSense as a business then one may already be doomed:-)
Not when there have been alterations to the SERPs algos and maintenance updates since anyone's indicators are purely general however I am sure it is of more than a passing interest to most to judge how one is fairing in relation to other AdSeners.
Sorry, I did not mean to be dismissive and my reply was in the context of your point about summer and holidays. I meant that these factors only affect some sites and the effect could be positive or negative depending on the site content.
My own site is in the maintenance/industrial area so summer holidays tend not to have any real effect while Xmas, Easter, etc. do.
Surprisingly June is averaging out fine with a slight possibility of overtaking May.
Never the less things are not as simple as that, I am unable to isolate a trend to one factor.
For example this month I am seeing a 15 to 20% jump in traffic, but clicks & earnings are inline with last month, which suggests an overall drop.
A few days ago I reported a 50% low epc in the first half of the day, before the day ended my epc jumped to above average and compensated.
Lately I am finding it more difficult to predict, test and isolate the effect of any one change, resulting in me putting a temporary hold on the whole business of testing and optimizing till I am more in touch with my site metrics again, feels like retaking driving lessons!
in touch with my site metrics again
Yep, this has been the most difficult aspect. My eCPM realistically never varied by more than a couple of Dollars either side of my monthly average making a USD 4.00 spread, however the past few weeks have seen a USD 8.00 spread and that has been from one day to the next!
feels like retaking driving lessons!
And just try finding the local centre for simply taking the theory test...more money from dad's pocket:-(
Thanks AdSense:-)
For instance sometimes a high eCPM is reported but this is because the Earnings column is being reported before the Clicks column has a chance to catch up. Similarily sometimes the Clicks column is updated before the Earnings column and consequently a low eCPM is reported.
At the end of the day the columns finally sync and that's where you will see an averaging out of the results.
Overall web traffic is tapering off for the Northern Hemisphere summer. Not everyone will see a drop of course, but there's less traffic overall and thus most people will see a slow period. Anyway for those of us who've been in the game for more than a year, seasonal patterns won't come as a surprise.
As for AdSense in particular, CPC has been rock-steady as always. CTR is up about 33% or so due to a design change I made a couple of weeks ago (which I should have made ages ago). No detectable changes to AdSense's performance itself, though.
CTR is up about 33% or so due to a design change I made a couple of weeks ago
Wow! What did you do?
That's incredible however why did you not do it before?
Look at
[webhits.de...]
That's the best source for German web stats.
My own stats follow this curve
This combined with 15% less eCPM since one week.
Anyway I made changes to accommodate it and it's been a success so far.
Just a though :)