Forum Moderators: martinibuster
Is 1.5% considered "low"?
Also, people talk about removing ads from low performing pages to increase overall revenues. This is something I just don't understand. It seems to me that CPC on page A shouldn't be influenced by CPC on page B. I'm led to believe otherwise.
Right now, i've got an ad unit at the "bottom" of my site, "just in case" -- i'm thinking I should remove that ad unit.
What's the consensus?
Thanks!
Also someone suggested I remove low performing ads to increase the overall revenue. I did, and I think it's worked. The less ads you have, the more of a share Google gives you on the well performing ads, apparently.
Is 1.5% considered "low"?
It can be low or high, depending on the type of content, the topic, and the audience.
Also, people talk about removing ads from low performing pages to increase overall revenues. This is something I just don't understand. It seems to me that CPC on page A shouldn't be influenced by CPC on page B. I'm led to believe otherwise.
I've tried removing ads from low-performing pages. As far as I could tell, the only effect was to reduce total revenues.
As far as I could tell, the only effect was to reduce total revenues.
I kind of suspect that. I think you can remove pages that contribute to lower overall sitewide ECPM and that will raise the overall ECPM. But that higher figure may only be reflecting that the low ECPM pages are no longer dragging down the overall figures.
A better approach may be to create channels for different sections and measure the ECPM in that manner. If a channel is fluctuating wildly, then go granular and find the specific page/s that are outperforming the others. That's what I do in order to get a better understanding of what's hot or not.
Some of my channels receive ECPMs in the three figures, while others in single digits. Added together I get a double digit figure. I could remove the single digit sections and raise my overall ECPM, but my earnings don't increase.
I tried removing ads from a section that was getting outrageous CTRs but with low ECPM. I had better results working with that page to slow down the CTR. Those pages still aren't my top performing, but the ECPM and total revenue are better than before.
As EFV mentioned already, CTR is dependent on things like your niche, etc. Another issue that can affect CTR is your overall site design. I experimented with a spartan spammy looking template of my own design and saw very low CTR. I then swapped it with a more professional looking design and received dramatically higher CTRs.
