Adsense on music related sites

What are people making?

[Bates]

I'm getting ready to launch a music related website that is specific to a particular genre, and marketed to a particular region of the country. I am thinking of expanding it into an all encompassing entertainment website for the region. I'm just wondering what kind of adsense revenue people are making wiht these types of sites with say 100-200k unique visitors per month?

[celgins]

Not sure about revenues, but get ready for tons of ringtone, dvd, and concert ticket ads.

I have a portion of my magazine dedicated strictly to entertainment and these are the types of ads that are shown 90% of the time. The EPC for each are not high and range between $0.05 - $0.25/per click.

[Moosetick]

Say each of your unique 100k visitors views 5 pages and you get a 1% CTR per page then you will get about 5000 clicks/month. At 0.10 per click you will make about $500/month before costs.

The trick will be to get the 100k uniques every month.

[joaquin112]

But what about getting a 10% CTR? ;)

[piatkow]

Budget for 1% then anything better is straight profit.

[Bates]

The trick will be to get the 100k uniques every month.

Yup. My city has the most university students per capita than any other city in the country, and I've got street team reps at all universities in the four provinces that make up my region. I'm hoping to reach 50,000 per month by the end of the year. Hope it's not a pipe dream!

[loganz]

i run a music related site. last year i averaged 5 million uniques a month, and earned from 7k - 16k a month. ecpm fluctuates greatly from month to month. that was without hardly any optimization (wish i could go back in time), and with a ctr at around 2-3%

good luck

[dollarshort]

music is not a high ticket subject, you need a lot of clicks to make money.

[coolazzrob]

what are some of the high ticket subjects?

[O_at_TT]

" music is not a high ticket subject, you need a lot of clicks to make money. "

True, but the advantage is that music is something that a large proportion of the population has some interest in. It's not like cooking for example, where a serious chunk of the population will prefer to go to the drive-through than read a recipe website. The point I am trying to make is that there are enough people out there to get the high numbers of visitors to make it worth it. I think the key is to find a niche within music (sounds like original poster is doing that). And try to give something more original than a continuous stream of CD reviews.

I'm about to brainstorm my next move on my own music website...

cheers, O.

[moTi]

what are some of the high ticket subjects?

you joined nearly two years ago and this is your first question? cool!

but the advantage is that music is something that a large proportion of the population has some interest in

but the disadvantage is, a topic that everybody is interested in is likely a topic that a lot of people have serious knowledge in, which means heavy competition. moreover, popular music is an example of a typical low skill hobby subject, which makes it hard to monetize.

there are enough people out there to get the high numbers of visitors to make it worth it

as you have to face a lot of competition in the music market, you'll naturally have difficulties in gaining a decent piece of the pie to feed you. add a low click price and worst-case audience (internet-savvy kiddies short of cash surfing for fun) to it, and there you go.

I think the key is to find a niche

niche market after all. the trick is to find one that you are dedicated to, that attracts enough paying visitors and advertisers and is underpopulated by knowledgeable publishers.