Forum Moderators: martinibuster
Fading epc and spammy ads. My content is exactly the same as it has been since I joined AdSense except for regularly added content. How did I offend the Google gods so?
At first I tried getting rid of all my ads but one per page. Then I started taking ads off of slow and poor performing pages. Each day I look for MFAs, give aways and those dreaded ring tone ads. I keep blocking them but they still multiply. They're like a great band of spam marching, marching, never ending. Has Google ordained that my site deserves nothing better?
I don't know if it's my content causing poor smartpricing or if it's that advertisers are dropping out of AdSense. But then, does it matter what the cause is?
As for the comments about quality and suitability of ads, as long as the product being advertised is legal I don't have a problem with it. Ads are ads.
I personally think the answer is to keep generating good content and, if possible, to diversify into a number of subject areas while also developing direct ad sales and cultivating other ad networks (TribalFusion, Advertising.com, 24/7, etc.)
Since there doesn't appear to be any barrier to entry into AdSense against MFA sites, I wonder why Google even bothers reviewing a new publisher before acceptance. How would anything be different if they didn't review?
Yeah, you got that right. Why even bother to review the first site upon registration when G doesn't review the subsequent sites after approving the registration.
Why even bother to review the first site upon registration when G doesn't review the subsequent sites after approving the registration.
I am really glad that they review at least the first site, because this will filter the dumbest of the self-appointed "publishers". Can you imagine what kind of junk the poor guys reviewing the applications see every day? Honestly, I really don't want to be in their shoes.
But, yes, I agree that all sites should be reviewed, not just the first site.
I think that Google had a vision of honest publishers when they created Adsense, and they did not think too much about how the system could be abused. Today they can not get the genie back into the bottle, because reviewing each and every site would be a substantial resource problem for them, and that's why we have the MFA problem.
Detecting changes in landing page is also in a day's work.
Every page in a site can be a landing page. AdWords ad 1 could land on page 1, AdWords ad 2 could land on page 2, etc.
And it's not just a matter of detecting a change. Someone would have to visit the changed page and make a determination.
With thousands of publishers each with multiple sites and or pages, I think it is a practical impossibility to visit each page as it changes.
Google could give the publishers that want them the tools to weed out the MFA's.
FarmBoy
I think that Google had a vision of honest publishers when they created Adsense, and they did not think too much about how the system could be abused.
It would be much easier to agree with that if there was some indication Google is actively fighting the "abuse" now.
Today they can not get the genie back into the bottle, because reviewing each and every site would be a substantial resource problem for them, and that's why we have the MFA problem.
I don't think getting the genie back in the bottle, or at least headed in that direction, requires Google to have some process of constantly reviewing sites. A number of relatively simple tools/features that have been discussed on this forum previously could be implemented and the publishers would start to make life harder for the genie.
FarmBoy
As for the comments about quality and suitability of ads, as long as the product being advertised is legal I don't have a problem with it. Ads are ads.
That's easier or more difficult to say depending on the type of site(s) you have.
To a visitor an ad is part of the site being visited and the publisher is asking/inviting the visitor to click on the ad.
When you have a site where the trust of your visitors and your credibility is important, and you see one of those "4 best sites for X" ads that you know is misleading, it's a different story.
Plus, as others have pointed out repeatedly, as visitors click on misleading ads and end up on a page with just more ads, they become less likely to click in the future.
In the context of AdSense as it now exists, to say that "ads are ads" is like saying "a neighbor is a neighbor" when someone with a shady reputation moves in next door to your family.
FarmBoy
