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Removing AdSense from pages with a low Page eCPM

How low is too low for you?

     
8:14 pm on Jun 14, 2006 (gmt 0)

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Now that my site has had AdSense on some of its pages for about a week, and after using the Channels feature for every URL with AdSense, I can see what's happening on every page.

Much has been written about eCPM. To say the least, it's confusing for a lot of us.

My question is, what is the lowest Page eCPM you consider to be acceptable, with any pages performing below that number being candidates for removing AdSense?

8:23 pm on June 14, 2006 (gmt 0)

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I have no lower limit, simply because:

1) I don't consider it cost-effective to monitor eCPMs individually for many different pages.

2) Because I use include files for my margins (where the AdSense code is located), it wouldn't be convenient to remove ads from individual pages.

3) In my opinion, overall performance is what counts. (Look at magazines, newspapers, and TV stations: Do they run ads only on the pages or in the time slots that pay best?)

1:52 am on June 15, 2006 (gmt 0)

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rather than individual pages, what you want to see stats for is probably pages that are grouped together under the same page design.

in other words, channels that tell you what ad positioning works on what page design.

so the object is to optimize one of the common page designs to the best of your ability, then once the ecpm is the best that it can be, decide whether or not to keep adsense on the page.

after all that, it becomes a decision of whether or not a low ctr is driving down your epc site-wide... or you could read volumes about "smart pricing" to see which theory to subscribe to :-)

pulling adsense off the page completely is the last step, you would first maybe cut it down to one ad position... what i've finally done is replace adsense with ypn, because certain page designs actually pay better with ypn over adsense.

2:15 am on June 15, 2006 (gmt 0)

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I dont really follow ecpm.. sometimes i have a really low ecpm around 30 cents.. but cpc is way up there
3:03 pm on June 28, 2006 (gmt 0)

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The pages on my site that have AdSense all have the same layout, with a wide block of ads near the top.

Now that I've had AdSense on my site for three weeks, I can see some results.

Pages about old widgets often only get ads for new ones, with the result being a CTR that's too low. I've removed AdSense from the pages that weren't getting suitable ads, and have been using the filter to maintain the ad quality on the remaining pages. The results are good and the revenue is constant.

Not understanding Smart Pricing, and considering the possibility that putting AdSense ads on pages that get good traffic but have shown a low CTR, I'm not sure what to do next to improve revenue other than generating more traffic to pages that have shown a good CTR.

3:58 pm on June 28, 2006 (gmt 0)

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Here's what I need to understand:

Can I put AdSense ads on pages that get relatively low traffic and on pages that have had a low CTR, and be sure that this will have no effect on the AdSense ads and revenue on pages that are already doing well?

1:34 am on June 29, 2006 (gmt 0)

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>>>Pages about old widgets often only get ads for new ones, with the result being a CTR that's too low.<<<

and i bet that the pages about old widgets aren't pages about old widgets for sale, right? but you still get adsense ads selling new widgets.

in answer to your question, i would say no... it's been heavily debated, but for me, the low ctr pages have not been good for the overall epc... right now i'm experimenting with putting just one ad block on the low ctr pages, just to see how much i can get away with.

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3:44 am on June 29, 2006 (gmt 0)

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I find that there are two or three heavily visited pages on my site, mostly due to repeat visitors, that just don't do well with AdSense, no matter what I try. I've pulled the ads off those pages. I'm not making any money if I DO have ads; taking off the ads improves the look of the site because there are fewer ads to be seen; taking off the ads may reduce ad blindness; and I MAY get some benefit from smart pricing.

If you are getting SOME earning from the page/channel, try to improve it. Personaly, I've concluded that I only want to take ads off pages where they earn nothing or very close to it....

4:03 am on June 29, 2006 (gmt 0)

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Yes, the pages about antique widgets that only got ads about new widgets contained no references to antique widgets for sale.

I've put a lot of time into using the filter to provide better ads.

By adding AdSense to more pages (that showed a poor CTR and/or get lower traffic), I could triple my site's Page impressions, and clicks could almost double. Naturally, the CTR and eCPM would go down. Would that mean that pages that are already steadily generating a certain amount might begin to pay less because of the site's overall numbers?

5:26 am on June 29, 2006 (gmt 0)

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I am also having the same issue as that of Car_Guy. I also would love to hear from the experts. Smart Pricing is realy confusing for me. :)
6:19 am on June 29, 2006 (gmt 0)

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i started out with three ad blocks on every page displayed on my site. then i went through my channels (by different templates off my site, not individual pages), and on low cpm templates i removed all but one ad block. that helped a lot.

then after i was done with that, on my high cpm pages, high ctr pages, i removed all ads but the best performing ad block.

now i only have one ad block per page on my site, in the exact most optimized position possible with what im currently working with. now i am seeing a 10-15% increase in earnings everyday.

i wouldnt recommend removing ads from low cpm pages, i have ads on lots of low cpm pages and its working fine. of course my website is served dynamically, so it would be hard to get rid of ads on individual pages/entries.

good luck!

7:32 am on June 29, 2006 (gmt 0)

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I'm with EFV. I view eCPM as just a metric that's an average. What matters most is the overall earnings.

For instance, you can remove all the "slow" students who can't keep up from a class and the average GPA would shoot up. But the kids who remained didn't get any smarter.

I believe it's the same thing with the eCPM. It's just a metric. I recently ended a two month test. I pulled AdSense off about fifty low performing pages and put YPN on them to see if they made more money- and if the lack of AdSense on them might increase the overall AdSense Performance. My eCPM went up because it didn't have these low performing pages dragging down the averages, but I didn't make any more money. Just the same old fluctuations.

Since moving those pages back to AdSense, I've been tweaking the colors and the results have been decent.

Feel free to disagree, there's always someone with a different experience. Not all sites and circumstances are the same. There's plenty of room for different experiences.

10:27 am on June 29, 2006 (gmt 0)

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Like Hunderdown I am having problems with ad blindness as most my visitors are regulars. I am planning to pull Adsense from the main pages then slowly restore it with revised formats and positioning after a short rest.

hunderdown

2:15 pm on June 29, 2006 (gmt 0)

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piatkow, adlinks can be worth trying too. They do great on my home page, where an adblock never did (probably partly because I was able to position them more effectively, but also, I think, because they provided more choice).
4:59 pm on June 29, 2006 (gmt 0)

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I just tried this by removing Adsense (I replaced it with YPN so as not to lose all the money) from about 100 low pay pages. Not worth the effort in my case.
 

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