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Much has been written about eCPM. To say the least, it's confusing for a lot of us.
My question is, what is the lowest Page eCPM you consider to be acceptable, with any pages performing below that number being candidates for removing AdSense?
joined:Oct 27, 2001
1) I don't consider it cost-effective to monitor eCPMs individually for many different pages.
2) Because I use include files for my margins (where the AdSense code is located), it wouldn't be convenient to remove ads from individual pages.
3) In my opinion, overall performance is what counts. (Look at magazines, newspapers, and TV stations: Do they run ads only on the pages or in the time slots that pay best?)
joined:May 5, 2005
in other words, channels that tell you what ad positioning works on what page design.
so the object is to optimize one of the common page designs to the best of your ability, then once the ecpm is the best that it can be, decide whether or not to keep adsense on the page.
after all that, it becomes a decision of whether or not a low ctr is driving down your epc site-wide... or you could read volumes about "smart pricing" to see which theory to subscribe to :-)
pulling adsense off the page completely is the last step, you would first maybe cut it down to one ad position... what i've finally done is replace adsense with ypn, because certain page designs actually pay better with ypn over adsense.
Now that I've had AdSense on my site for three weeks, I can see some results.
Pages about old widgets often only get ads for new ones, with the result being a CTR that's too low. I've removed AdSense from the pages that weren't getting suitable ads, and have been using the filter to maintain the ad quality on the remaining pages. The results are good and the revenue is constant.
Not understanding Smart Pricing, and considering the possibility that putting AdSense ads on pages that get good traffic but have shown a low CTR, I'm not sure what to do next to improve revenue other than generating more traffic to pages that have shown a good CTR.
Can I put AdSense ads on pages that get relatively low traffic and on pages that have had a low CTR, and be sure that this will have no effect on the AdSense ads and revenue on pages that are already doing well?
joined:May 5, 2005
and i bet that the pages about old widgets aren't pages about old widgets for sale, right? but you still get adsense ads selling new widgets.
in answer to your question, i would say no... it's been heavily debated, but for me, the low ctr pages have not been good for the overall epc... right now i'm experimenting with putting just one ad block on the low ctr pages, just to see how much i can get away with.
If you are getting SOME earning from the page/channel, try to improve it. Personaly, I've concluded that I only want to take ads off pages where they earn nothing or very close to it....
I've put a lot of time into using the filter to provide better ads.
By adding AdSense to more pages (that showed a poor CTR and/or get lower traffic), I could triple my site's Page impressions, and clicks could almost double. Naturally, the CTR and eCPM would go down. Would that mean that pages that are already steadily generating a certain amount might begin to pay less because of the site's overall numbers?
then after i was done with that, on my high cpm pages, high ctr pages, i removed all ads but the best performing ad block.
now i only have one ad block per page on my site, in the exact most optimized position possible with what im currently working with. now i am seeing a 10-15% increase in earnings everyday.
i wouldnt recommend removing ads from low cpm pages, i have ads on lots of low cpm pages and its working fine. of course my website is served dynamically, so it would be hard to get rid of ads on individual pages/entries.
For instance, you can remove all the "slow" students who can't keep up from a class and the average GPA would shoot up. But the kids who remained didn't get any smarter.
I believe it's the same thing with the eCPM. It's just a metric. I recently ended a two month test. I pulled AdSense off about fifty low performing pages and put YPN on them to see if they made more money- and if the lack of AdSense on them might increase the overall AdSense Performance. My eCPM went up because it didn't have these low performing pages dragging down the averages, but I didn't make any more money. Just the same old fluctuations.
Since moving those pages back to AdSense, I've been tweaking the colors and the results have been decent.
Feel free to disagree, there's always someone with a different experience. Not all sites and circumstances are the same. There's plenty of room for different experiences.