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Adsense Slumps Due To <Fill In The Blank>

Checking stats during major events...

         

celgins

2:23 am on Jun 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In another thread, the subject of World Cup futbol (soccer) was mentioned as having an effect on traffic. We have also seen other major worldly events affect the traffic of certain websites.

As some of you may know, the southeastern portion of the U.S. is getting soaked with a tropical storm right now (they thought it would become a hurricane). It inludes several states and millions of households from Florida to New York (the storm is moving north over the next day or two). It has been raining non-stop since very late yesteray (12-06), and will probably continue until early 14-06.

With this much rain and wind, millions of people who would have otherwise been outside, are probably sitting at home in front of their computers.

As sort of a test, (I know Google Analytics will help pinpoint origin points), I wonder how much of your U.S. traffic is originating from the eastern portion of the U.S. over these past few days?

(No... this isn't a US-centric-based question) But I know a lot of European webmasters, and others around the world receive some amount of traffic from the U.S.

I just checked my Analytic stats and visits from this part of the U.S. has quadrupled. This is sort of similar to those in Germany whose sites are experiencing declines due to the matches.

Scurramunga

2:41 am on Jun 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Looking at the last 100 visitors on my site I see that as per normal the majority of my visitors are from the USA.

However looking at the USA I see that most of those visitors are from the North to N.East. After that they seem to be taper out evenly across the mid US and concentrate a little more at the West Coast. I would say that the amount of traffic comming from Florida is minimal at the moment.

jomaxx

3:00 am on Jun 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Guess what? It's always raining somewhere. I doubt very much an analysis of your web logs will tell you anything you didn't already know, or couldn't guess.

david_uk

6:33 am on Jun 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



(No... this isn't a US-centric-based question) But I know a lot of European webmasters, and others around the world receive some amount of traffic from the U.S.

Wow - I'm impressed:) Somebody in the US actually knows the rest of the world exists, and appreciates us!

Approx 65% of my site visitors are from the US, but I think that most of the Adsense revenue is from there. My predictable slumps are when corporate America isn't at it's desk surfing instead of working. Therefore weekends and any public holiday in the US I will always see a dip in both traffic and earnings.

I can't say that the weather in the US has made any difference, nor has the World Cup in Germany either. Events that draw large crowds and seasonal dips and rises often don't have a correlation with Adsense earnings I've found.

jchampliaud

12:43 pm on Jun 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My predictable slumps are when corporate America isn't at it's desk surfing instead of working. Therefore weekends and any public holiday in the US I will always see a dip in both traffic and earnings.

I see this too. I wonder if sites that are directed to countries that have shorter working hours than in the US, see slightly less in terms of AdSense (or other web) income. I live in 35 hour work week France and one could guess that if I created a French site at least in this regard the potential income could be less.

celgins

1:04 pm on Jun 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



My predictable slumps are when corporate America isn't at it's desk surfing instead of working.

That's interesting. How on earth are you able to predict such variations? Is it based mostly on holidays?

I would think that things like large weather patterns (flooding, tropical storms, blizzards), huge sporting events, etc. would be easier to predict.

david_uk

5:39 pm on Jun 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Two graphs. Log files over the last few months shows that statistically Saturday is my worst day of the week, and Sunday isn't often much better. Other graph is of Adsense earnings over the same period. Same pattern observed. Saturday and Sunday worst days. If you look at when there are public holidays in the US, you will always see a dip in earnings and traffic.

I guess many other factors come into play, but it is quite a distinct trend that probably surprised no-one.

nickreynolds

9:44 pm on Jun 14, 2006 (gmt 0)

10+ Year Member Top Contributors Of The Month



England playing in the world cup finals on a very hot saturday - earnings about 1/8th of daily avarage!