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Your Best AdSense Site Tips Changes

What did you change that made the most improvement?



9:36 pm on Jun 12, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

What change did you make to your site and/or ads that made the biggest difference for you in terms of CTR and money earned?

Was it changing where you placed the ads? the colors? the size of the ad blocks? adlinks make more than skyscrapers?

I've learned so much from the webmasters in this forum and I would like to thank all of you for the education, the knowledge, the experience that you come here with and are willing to share.


To start off, in my case, it made a large difference when I went from my first contrasting color ads, to blending in the colors. The left column gets more clicks than ads in the right column and the 728x90 adlinks at the top blending with your navigation does well also. Most of these things were learned right here at WW. Thanks again!


8:01 am on Jun 15, 2006 (gmt 0)

10+ Year Member

How does one define "poor performing ads" as mentioned by many of these tips?


9:45 am on Jun 15, 2006 (gmt 0)

5+ Year Member

in answer to the above ^^^ i would say it's the lowest performing ads compared to your other ads / pages in the same site. i would also use your visitor stats package to analyse busiest pages etc too.

for myself....was a combination of two things

1) changing colours so background was same as background, no border and links the same colour as links throughout the site.

2) changing design to use medium rectangle right in the middle of the page (for home page), with the text flow down the right of the ad. i was cautious with this at first but if you get the design right it works really well and combined with number 1 isn't too intrusive.

i am very interested by the removing lower performing pages / ads. i currently use adsense on all pages (60ish), ranging from just adlinks to 3 units per page. how do I tell if SmartPricing is having an effect on my earnings? eCPM's are always quite low.

i currently use a large affiliate program too for a couple of different ads but have earn't zero from this so far, and these are taking up valuable ad space. considering removing these all together at the start of next week and monetising with adsense (website has time-limited life period due to subject).


10:01 am on Jun 15, 2006 (gmt 0)

5+ Year Member

i have read many of u talking about removing low earning ads or calling highest CTR channel ads first? so how can u know higher ads? or lower ads to be filtered?

and also could some 1 explain what is MFA's?


12:23 pm on Jun 15, 2006 (gmt 0)

5+ Year Member

You can tell what is a low performing and high performing page from your webstats program. If a page isn't getting any visits they aren't earning any Adsense revenue.

Just want to thank everyone for clueing me in on Smart Pricing. I removed Adsense from around 50 old pages nobody was reading and my PPC has gone way up in the last two days. I was getting 5 cent and 10 cent clicks. Now I am getting 30 cent and even up to $1 clicks.


2:29 pm on Jun 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I removed Adsense from around 50 old pages nobody was reading and my PPC has gone way up in the last two days.

I don't understand this. If a page is not read/accessed by a visitor, the adsense code is not loaded. How does deleting the code from a non-accessed page influence the algo?


2:35 pm on Jun 15, 2006 (gmt 0)

5+ Year Member

Correction, they are poorly visited pages. So the ads do load but very rarely. And don't forget they get impressions from me :P


2:55 pm on Jun 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

My best performing site has 300-400 pages, every single page on the site has an include which displays a set of four text ads (or skyscraper) on the far side of my content. These ads provide 50% of the clicks I get, but the CTR of these ads is three times less than all other ads on the site.

On 250 pages, there is a standard banner sized ad displaying either two text ads or a banner image (mostly it shows text). Its at the end of any article, usually near a text link that matches its colors. So those pages have two text ads mixed with the content, and the aforementioned four text ads in the sponsors/advertising area on the side (two ad blocks total, with six ads)

I can only track channels for some of the main pages, otherwise I don't think I can create 250 different channels for each article to determine the CTR. The four ads that appear on the right make up about 40% of ad revenue for the site. Since they appear on every page, should I consider removing them to see if the CPC improves via just the two text ads that appear on most of the pages? Will decreasing the number of ads on the site improve the quality of ad I get, and subsequenly the overall revenue since the two content ads have a higher CTR?


3:07 pm on Jun 15, 2006 (gmt 0)

10+ Year Member

I stopped focussing on optimizing AdSense and spent that time producing high quality content for my sites. The revenue just followed that through more traffic and referrals etc.

Think about it. If you write a killer article about your specialist subject that everyone links to then you boost your traffic X fold.

So what are you to do? Spend 2 hours working out how to boost AdSense revenue by 20% or spend 2 hours writing an article that will double your traffic today and probably provide you with 1000% more traffic over the next year.


3:20 pm on Jun 15, 2006 (gmt 0)

10+ Year Member

It's sometimes true but not always, imagine you have site with thousands of articles and earn hundreds a day. Then if you will add another "killer article" it will boost your traffic by e.g. 0,1%. But if you can spend some time on optimizization of your ads it can boost your revenue almost immediately.
In my experience it's much harder to increase your traffic by 10% (I'm talking about site with thousands visitors/day) than increase adsense revenue by 10%


6:43 pm on Jun 15, 2006 (gmt 0)

10+ Year Member

ckissi - I agree with you 100%

I feel that most people reading this thread though would benefit from my advice because I am *guessing* that they aren't at that stage and that doubling their traffic is probably easier at the moment than doubling their AdSense revenue from optimization.


8:00 pm on Jun 15, 2006 (gmt 0)

10+ Year Member

Also could someone possibly clarify, how having a lot of impressions effect the earnings or Smart pricing? I am assuming this is the reason you are removing adsense from your low performing pages?

Thank you,

[edited by: zampik at 8:01 pm (utc) on June 15, 2006]


8:00 pm on Jun 15, 2006 (gmt 0)

5+ Year Member

I agree with the two posters above me. It's much easier to increase Adsense revenue than traffic itself. The best way, however, is by doing both things. Having an Ecmp of $25+ and many thousands of pageviews/day would be an excellent example.


4:51 am on Jun 16, 2006 (gmt 0)

10+ Year Member

removing AdSense from low performing pages

How do you measure this - using some third party tool - and if so - which one OR do you use channels (one per page)?


5:01 am on Jun 16, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Sometimes your performance improves when you just keep your hands off.

I have 6 sites and I just don't feel like working on all of them every day. Some of my sites I don't touch for months. But nonetheless the earnings of these sites have about the same ups and downs as some of the sites I do update very often. One site I haven't touched for 6 months. For the past four weeks revenue for this site has risen 25%.

Sometimes you just can let visitors, advertisers, Google and time do the job!


5:40 am on Jun 16, 2006 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I sure hope you are right. I started that 3 days ago and sure enough, went even further down...Lucky me.:)



8:03 pm on Jun 16, 2006 (gmt 0)

10+ Year Member

My success is greatly due to these implementations (in order of their impact in my experience on a 5-10 million pageviews/month site):

1. Use larger ad formats, especially the square ones. The higher up on the page and the closer they are to useful content, the higher the performance.

2. Blend the colors of the ads with the colors of your site (specifically, the link color). Lose the borders!

2. Eliminate poorly performing ad blocks or investigate how you can increase their performance by increasing the quality of the page(s) on which they reside.

3. Continue building quality pages and letting people know about your site (via blogs, forums, e-mails, etc). One of the hardest things to do is get traffic, but a link here and there on some relevant blogs will go a long way toward introducing your site to new visitors.

4. Prodigiously (but smartly) use channels to track your ad block performance.

5. Read the official AdSense Blog.


5:50 pm on Jun 17, 2006 (gmt 0)

10+ Year Member

"and also could some 1 explain what is MFA's? "

I'd also like to know what MFA means.


6:59 pm on Jun 17, 2006 (gmt 0)

10+ Year Member

MFA: [en.wikipedia.org...]

Also: [webmasterworld.com...]


9:37 pm on Jun 17, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Changed Ad location
This 79 message thread spans 3 pages: 79

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