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Reduce 3 ads to 1 per page to incrase CTR

     
5:22 am on Jun 12, 2006 (gmt 0)

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Hello,

Do you think it is better to decrease 3 ads per page to 1 ad per page to increase CTR? Currently, my CTR is 0.0 or 0.1.

Is there any benefit for higher CTR?

7:34 am on June 12, 2006 (gmt 0)

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What I have read is that the ad unit highest on the page will have the highest value ads. If you have 3 boxes chances are visitors will click on your lower value ads too. Having less is more. Have one ad unit above or blended into your content and another unit below your content at the bottom where visitors are naturally looking for an exit point.
8:38 am on June 12, 2006 (gmt 0)

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What you suggest is the generally accepted way to increase avg. EPC not CTR. CTR will fall with decrease in ads but increased EPC should more that make up the shortfall in revenue... or so the logic goes...Try it, wait for 2-3 weeks and then compare figures...Best of Luck..
9:13 am on June 12, 2006 (gmt 0)

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Does Adsense pay more for more clicks with less impressions?

Ex:
1 click per 1000 impressions
1 click per 100 impressions

Does Adsense pay higher for 1 click per 100 impressions than 1 click per 1000 impressions?

9:23 am on June 12, 2006 (gmt 0)

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There are many factors, Google considers before deciding on the EPC for an ad showing on your site. A better CTR is only one factor. Generally speaking, Better the conversions for advertisers, higher the payout for the publisher. This is called smart pricing. To learn more, search this forum for related threads.
12:24 pm on June 12, 2006 (gmt 0)

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GG, in your opinion does smart pricing rise on increased EPC or CTR?
12:58 pm on June 12, 2006 (gmt 0)

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"GG, in your opinion does smart pricing rise on increased EPC or CTR? "

A better way to put it :

Increased EPC may result due to positive smart pricing which depends upon various factors including increased CTR.

The G algo is too complex to get a straight relationship established.

Conversions is the key factor here.

Other factors like , MFA's , lower no. of adblocks, advertiser bid prices etc are all determinants.

3:00 pm on June 12, 2006 (gmt 0)

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Thanks GG. Given me food for thought. I had taken a third ad unit out and replaced it with Chitika but am finding that Chitika's reporting is very suspect. Has anyone else any experiences with Chitika's stats?
4:00 pm on June 12, 2006 (gmt 0)

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You have to do some experiment
6:40 am on June 13, 2006 (gmt 0)

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I just added Chitika to a few pages, just as a test. No clicks at all on highly targeted ads, even after 500 views. Sounds kind of fishy to me.
6:57 am on June 13, 2006 (gmt 0)

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One thing you need to remember is that Google shows CTR by page views as a default. This means that they count the number of times the page has loaded with ads - NOT the number of ad units that have loaded. Therefore increasing or decreasing the number of ad units will not vary your ctr if you view statistics by page views. In advanced reports, select to show by individual ad unit and see the ctr is down to a third if you have three blocks per page.

Somewhere along the line, Random Pricing (tm) takes into account loads of factors, and many feel based on analysis of their own data that ctr is one of the major factors. Therefore reducing the number of ads will increase the ctr, and hopefully this will feed through to Dumb Pricing (tm) paying you more per click, and increasing your overall earnings.