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To me, it seemed that the most difficult thing was to get from $1 to $10 per day (took more than 6 months with brand new website). Then from $10 to $20 was not that bad anymore (took only 2 months).
I'm really hoping to quickly get to the 100/day from here on.
[edited by: sven1977 at 4:59 pm (utc) on May 31, 2006]
For me, going from $0 - $10.00 was as simple as adding the code to a handful of pages on a site that was several years old.
Going from there to say $30.00 a day was just a matter of adding the code to more pages.
Then it got more interesting, and more profitable. Ad placement came into play for one thing. It really does matter where you put the adblock on your pages, etc.
Then about a year ago I tried Adlinks because Incredibill and others were raving about how well they worked. Presto, my income went up by more than 50% almost immediately. A little tweaking on those things and it's only gotten better.
Which brings up the point that that more you do this the more you are likely to know what works for you and what doesn't. So in some ways it gets easier. In other ways it gets harder because you've done the easy stuff.
When a tide turns BACKWARD ...
Fortunately I haven't had that experience, ...yet. And yes, it's been a pretty easy ride for me, but I had 1,200+ pages when I started and probably 500,000 monthly pageviews. So I'm no wonder worker, mostly I was just in the right place at the right time and had this forum to turn to for advice.
I'd like to hear more about this from those who have made a "recovery" though. I'm guessing that would be helpful to a lot of people.
especially the backward force is beyond your control
That's the AdsVader, a force that is not always with you. Some believe it is a derivative of SmartPricing TM, others speculate it has to do with Karma, yet another inexplicable force in nature, but many think it has to do with a "Soup Nazi" dude downgrading you with a mouse click saying 'no green for you'!
Battling the AdsVader is a swimming against the tide kind of experience, many publishers perished in the process, AdsVader is cunningly evil but has no defense against fresh content and clean traffic on the long run.