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Running Ads on your Competitor's AdSense

What are their benefits?

         

Jeremy_H

8:12 pm on May 29, 2006 (gmt 0)

10+ Year Member



What would happen if your competitors ran AdSense Ads on their sites?

Might it be beneficial to run CPM ads on their domain?

That would accomplish two things:
* Advertise your site to your competitor's visitors.
* Reduce the number of AdSense ads that can be seen on the competitors website, possible making more revenue available for your site.

Lets say one did this.

Well then the competitor would see the ads and simple add your web address to the competitor filter (assuming they had enough room, initiative and savvy).

But what if you use AdWords to specify where your ads will be shown, and include all 50 states except for the state listed in the whois information, and its neighboring states? That would severely reduce the chance of your competitor seeing your ad on their site, while still allowing you to accomplish your primary objectives.

In theory would this work? Has anybody done this? Is this unethical? Has anybody already added their competitors to their filter list, even if they didn't see any of their ads on your site?

martinibuster

9:13 pm on May 29, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Might it be beneficial to run CPM ads on their domain

Yes, it's a targeted audience. But from my experience, some audiences are loyal, so don't expect huge clickthroughs.

Well then the competitor would see the ads and simple add your web address to the competitor filter (assuming they had enough room, initiative and savvy).

You as a site owner never see all the ads that are running on your site. You only see a fraction of the ads being shown on your site. In my experience, the site owners may likely never see your ads.

But what if you use AdWords to specify where your ads will be shown, and include all 50 states except for the state listed in the whois information, and its neighboring states?

I have done this when piggy backing someone else's brand or specific keyword phrases. The reason was because I didn't want to invite competition by letting them know I was in their space. I don't block the whole state, though- just the city. I'm not sure this is possible with contextual ads, I've never tried it.

In theory would this work?

What is this? If you're talking about advertising on a competitor's site, in my experience I siphoned off a few users, but the cost of acquisition was higher than simply doing PPC on targeted keywords.

Has anybody done this?

Yes.

Is this unethical

No. You are putting money into your competitor's money. If they don't want your money, then that's what the competitive ad filter is for.

leadegroot

10:57 pm on May 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



But what if you use AdWords to specify where your ads will be shown, and include all 50 states except for the state listed in the whois information, and its neighboring states? That would severely reduce the chance of your competitor seeing your ad on their site, while still allowing you to accomplish your primary objectives.

Its a nice theory, but bear in mind that if they track their clicks (you could look at their markup to see if they are or not, of course) they will see the clicks on your domain in their logs.

{edit: typo}

Jeremy_H

2:19 am on May 30, 2006 (gmt 0)

10+ Year Member



I'm confused.

How could they track the clicks? Wouldn't they just get the same basic stats in their adwords accounts that everyone else gets, or are CPM ads different?

Do clicks off a site through AdSense show up in the site's raw logs?

And as far as viewing their code, wouldn't it be like everyone else's since nobody is allowed to change their adsense code?

Confused.

leadegroot

2:37 am on May 30, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We can wrap javascript around the adsense call (for a simplified explanation) that lets us log (most of) the clicks without violating TOS. Thus your competitor might be able to tell that you have placed ads there.
If you know what to look for you can see this in View Source.
Normally it is logged to a database on the site, rather than the raw logs or the adwords stats

Jeremy_H

4:40 am on May 30, 2006 (gmt 0)

10+ Year Member



Thanks leadegroot, I didn't know that. Using a technique like that looks like it would be very helpful. I'll have to research more on this!

I can see how that would catch your CPM ads, but I wonder what percentage of advertisers use something like this?