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A possible scenario:
A dozen or so travel websites join forces together under one holding company, ownership of such an entity to be divided based on the average revenue generated by the participating website over the last 12 months (mainly Adsense revenue, but other revenue sources could also be taken in consideration), each website will mainly continue to function as a separate entity, however profitable strategies will be shared by all as revenues will be shared by all shareholders according to their ownership.
New websites can continue to join the network based on their topic and historical revenues.
I believe such a partnership can be very beneficial, as it will offer opportunities to cross market, exchange traffic and help all partners grow quicker and better compete against the big guys.
Any comments, will be welcome..
joined:Sept 20, 2004
Has anyone here thought or discussed the idea of setting up a network of same topic websites under one umbrella? and displaying Adsense ads through out the participating sites?
Yep, I do that with 100+ sites but don't share the AdSense revenue with anyone else!
I have about 20 companies on board that supply information, images etc and I provide the platform for them to promote their widgets to sell direct and pay me a commission for all the effort I do in keeping the sites #1 in the SERPs etc.
I'm a mini Google!
I'm putting a group of similar sites together now which would allow all trade suppliers worldwide to participate however I have not yet formalised the exact design, submission and approval procedure since monitoring 100,000+ companies will require a fair degree of competence to avoid spammers, MFAs etc.
The idea I am aiming at, it is something like the Rockefeller strategy, a group of small oil producers come together to build something bigger, in the case of Rockefeller it was Standard Oil, for small Adsense publishers it would be Standard Sense : ) ..
I just believe if all the revenues were pooled together under a holding company, while each entity continued to work as an independent unit, the outcome can be a powerful Adsense network with millions and million of page views, the performance of each site can continue to be tracked through channels or something similar, thus those who outperform can perhaps get an extra bonus in addition to their proportional ownership.
The thing is most of the publishers here donít make beyond few hundred dollars a month, but joining forces and working together can perhaps push many players to the next level.
But if I am a major player, what do you add for me? Traffic? No thanks I don't need your network for that, experience? I am already there. Remove my AdSense code and put yours? You must be kidding. Get paid from you instead of Google? No need to answer that..
So the idea of "same topic websites under one umbrella" is a no way for me, some synergy has to be thought out first before presenting something like this.
But a designer, a writer, a programmer and a web master , you have something there to build upon, or the first half of a great one liner joke.