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Maria Bartiromo interview Google CEO next on CNBC

Discussing Click Fraud & Future of Internet Advertising

     
8:29 pm on May 22, 2006 (gmt 0)

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Maria is in London, will shortly be talking with Google CEO about click fraud & future of Internet advertising... Should be interesting to watch.
8:53 pm on May 22, 2006 (gmt 0)

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The only thing I can hope is that the future for advertising draws further and further away from annoying pop-ups and pop-unders that are nothing more than annoying spam in my eyes.
9:25 pm on May 22, 2006 (gmt 0)

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daMM it! I don't have that channel in my country.
Can I ask for a short summary?

discussing future internet advertising.. would've been interesting to followed that discussion!

9:53 pm on May 22, 2006 (gmt 0)

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Wasn't anything earth-shaking as far as AdSense Publishers are concerned... more just Investor PR (imho)

Eric Schmidt (Google CEO) main points were:

1) Google will NOT become a content provider

2) Expects Internet Ad Revenues to continue to grow through the foreseeable future - Online Advertising is only a fraction of the approximate 800 Billion dollar Global Advertising market.

3) Increased Online Ad revenues will come at the expense of other forms of DIRECT Advertising, such as Direct Mail & Yellow Pages.

4) Search will become more "personal" mimicing what portal originally were (this comparison to portals was kind of vague to me)

5) Search market is big enough for many winners - NOT a zero-sum game (in respect to increased competition in search from Yahoo & MSN)

6) Click Fraud is no big deal. It is being managed and new technology will make it become even less an issue.

Rebuttal Analysts noted that two thirds of all searches are being generated from mobile devices & that attention to catering to these mobile platforms must be a consideration.

11:00 pm on May 22, 2006 (gmt 0)

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Rebuttal Analysts noted that two thirds of all searches are being generated from mobile devices

I heard that also and scratched my head over it. Surely the proportion quoted is vastly too high?
11:07 pm on May 22, 2006 (gmt 0)

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Yes, insanely high. comScore Network reports that there were 6.6 billion Internet searches (in the US) in April. I highly doubt that there were 13.2 billion searches performed through mobile phones.
12:27 am on May 23, 2006 (gmt 0)

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Yes I too was wondering about the "two thirds of all searches" comment by the analyst... Perhaps he meant to say it is projected that at some point in the future, two thirds of all searches will be from mobile devices (much more plausible)?

BUT that's not the way it sounded to me, or apparently to yhe others that have commented. At any rate, I think it can be safely said that people are increasingly accessing the Internet and utilizing Google search via mobile devices... whatever the percentage growth.

1:21 am on May 23, 2006 (gmt 0)

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6) Click Fraud is no big deal. It is being managed and new technology will make it become even less an issue.

so if someone sends invalid clicks to our adsense ads expect to be banned the moment it occours.. well done google adsense team, professionalism at it's best(est). *sigh*

5:53 am on May 23, 2006 (gmt 0)

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6) Click Fraud is no big deal. It is being managed and new technology will make it become even less an issue.

I found ES' comments on click fraud rather vague. He made it sound like the fraudsters are in some kind of technology contest with G.

6:10 am on May 23, 2006 (gmt 0)

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If this happened in London, it didn't get shown on TV in the UK as far as I can see.

I bet they didn't even attempt to address the problem of 75%+ of ads on search (as well as content) are junky MFA's that simply lead to other junky MFA's.

6:21 am on May 23, 2006 (gmt 0)

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No, of course not. That issue isn't on the radar of anybody in the media. It's an annoying but minor by-product of Google's success, whereas click fraud could theoretically be a threat to Google's whole business model.

technology contest
I forget the CEO's exact words, but he did say something very much like that. Makes it sound kinda fun. My preferred analogy is "arms race", but Google's PR people would probably die before okaying this phrase.
6:39 am on May 23, 2006 (gmt 0)

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No, of course not. That issue isn't on the radar of anybody in the media. It's an annoying but minor by-product of Google's success, whereas click fraud could theoretically be a threat to Google's whole business model.

I agree that it isn't on the radar, but I'd say that it should be. Google's future predictions are in part based on predictions of click numbers. If people no longer find Google ads of use because of the junk leading to more junk problem, then clicks will decline, blowing away their predictions. That could have as much of an effect (if not more) than click fraud. And it's already with us - just talk to end users.

8:43 pm on May 23, 2006 (gmt 0)

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I forget the CEO's exact words, but he did say something very much like that. Makes it sound kinda fun. My preferred analogy is "arms race", but Google's PR people would probably die before okaying this phrase.

Yeah, that's what I thought was rather vague. Usually, when you think of an arms race, especially between technology companies, you think of entities working on similar technology. In this case, the fraudsters are not working on competing ad placement, ad relevancy, etc. technologies.