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Rectangle ad placement for articles



9:04 pm on May 18, 2006 (gmt 0)

5+ Year Member

Just wanted to get everyones opinion on this. Curently I am using the 336 x 280 ad on my article pages. I have the ad just under the title with the article right below it. This leaves an empty space to the right side of the rectangle.

Do you guys think that way is best or should I pull the article text up so the article starts beside the rectangle ad on the right side where there used to be the empty space or is it better the way it is just below the ad. I think it looks nicer with the text beside the ad but im not sure if it would work as well concerning CTR. Any thoughts?


9:17 pm on May 18, 2006 (gmt 0)

10+ Year Member

I use a div float:left to put the rectangle right into the article.


9:44 pm on May 18, 2006 (gmt 0)

5+ Year Member

I think it looks nicer with the text beside the ad but im not sure if it would work as well concerning CTR. Any thoughts?

From a purely aesthetic perspective, I much prefer text beside the ad, particularly if it's well blended and not "in your face" like an ad with blank space beside it. If the ad was of genuine interest, I might be inclined to click a subtly placed ad.

From a CTR perspective though, I wonder if this might be better with the blank space. I sometimes forget Joe-surfer isn't always web-savvy. I wouldn't click, because I know it's an ad and I'm a stubborn git who doesn't like blatant advertising. But I guess if there's nothing else to look at, Joe-surfer may be more likely to take the easy option and click.

Just my thoughts.


12:07 am on May 19, 2006 (gmt 0)

5+ Year Member

Thanks for answering. Yes I am the same way. My thinking was with the article below it and the ad all by itself you really have no choice BUT to look at it. On the other hand it doesnt look as nice and its pretty obvious what it is.

My site is very topic specific so I usually get fairly relevant ads and no matter how you lay it out
its fairly obvious it is an advertisment.

I was also considering dropping down to the next sized rectangle ad. Does anyone notice much difference using the 300 instead of the 336?


2:29 am on May 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I use a large rectangle top left of the article, with text wrapped round it and to be honest that's been my best earner. I've tried both size of rectangle, and didn't notice a difference - both work well for me.

I think that it's less in-your-face with wrapped text. I don't think I'd want to have the ad standing on it's own and being quite so obvious, and it may work better with wrapped text as it appears to loo like a natural part of the page. Just my personal perspective - mileage varies as per usual :)


2:35 am on May 19, 2006 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Wrapped text around rectangle ads is usually preferred. I've never used anything other than wrapped text.

In fact, you can browse various online newsmagazines (i.e. CNN, Reuters, etc.) and they always wrap text around rectangle ads.


2:44 am on May 19, 2006 (gmt 0)

5+ Year Member

Hi thanks for your input. Seems that wrapped around wins. Im going to try it out this week and see if there is any difference.


3:41 am on May 19, 2006 (gmt 0)

10+ Year Member

What is the simplest way to do this wraparound without using CSS?

I have two columns in my page and am experimenting with this kind of thing, but am not yet very good at html. I use Frontpage to help me, but unfortunately the Adsense code doesn't result in the ad being displayed in Frontpage code or split mode views so it is almost useless for this particular page of my site.

I have the left column on this particular page with all my links (navigation), and the right column has text followed by the adsense box followed by more text. I want to add text on the right side of the adsense box in the right column as it is blank space right now -- so the adsense box stands out and I would prefer more blending.

Can I do this without adding more columns or rows?

Here is a thread I started on this topic and got some good advice, but was hoping to get more ideas.




1:18 pm on May 19, 2006 (gmt 0)

5+ Year Member

Ads on top of text might give someone the impression of being an MFA site.

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