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So I would ban any company of that magnitude cause you won't get beans for it.
And ofcourse shopping sites, scrapers, cheezy search partners and the ubiquitous MFAs. Did I forget anyone? Oh yeah, competitors.
Anyone care to deny or confirm this?
it's kind of a nice professional look in the eyes of visitors and advertising prospects if one of the big fish shows on your website.
the theory of low earnings from big companies has yet to be proved.
Isn't it more likely that the large advertisers simply bid a low amount, for a very broad range of keywords?
Some guesses here:
- Big names are clicked more often, because the name sounds familiar, and people expect a certain usability from the site (which they like).
- Big names are clicked less often, because the name sounds familiar, and people expect a certain usability from the site (which they do not like). Also, people might have already experienced the site.
- Big names pay more than small players, because they want to stay "on top" of the list, and their pockets are deep.
- Big names pay less than small players, because they know what they are doing and can select zillions of keywords at optimized prices (and thus paying less than mom-n-pop). Also, Google may give certain discounts to large customers.
For banning I use a rule of thumb, if I think that my customers will feel disapointed or cheated then I ban the site. As the site is strongly UK oriented I don't worry about what is seen overseas.
joined:Nov 28, 2005
joined:Apr 2, 2004
Ofcourse, the content and tone of the ad is the ultimate discerner. I am not saying ban them out of hand like an MFA but be cryptic when you see them, more times than not they are losers.
When I have monolith advertiser I ALWAYS see what is on the other end and it has to be very special for me to let them through. The deal has to be targeted tightly and directly at my niche or they get blocked, none of this obtuse "we got it" BS. If you qualify them in that situation only, do I think that could be a decent paying click, 4 out of 5 other times they are scraping off your belly.
I ALWAYS see what is on the other end and it has to be very special
I can't argue with the logic, but it sounds like a lot of work for what probably won't be a quality advertiser, and maybe there's an added risk of violating the TOC if you aren't careful about how you find out where the link really leads.
2 Type in url
3 Google the url
If the listed url doesn't exist, it goes right in the can. It is probably a redirect or erronous come on at that point and I want nothing to do with it.
Click an Ad? (so not), hahaha very funny.
Lets put it this way:
AdSense: Mortgage, car payment & insurance, bills, food and entertainment.
YPN: Retirement fund