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SmartPricing on website I just purchased!

     
9:44 pm on May 11, 2006 (gmt 0)

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I just purchased a website that was making 3-4$/day with Adsense. After changing the adsense code I made a wopping $0.11 today! The funny thing is impressions/clicks is normal.

The only thing I can think of is SmartPricing. I have another site I have adsense on and I'm wondering if the smartpricing caused by that is making the low CPC for this new site. Will waiting a few days/weeks help or am I out of luck.

SmartPricing sucks and is plain wrong.... can't wait 'til YPN is out of beta and accepts all traffic.

10:03 pm on May 11, 2006 (gmt 0)

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SmartPricing sucks and is plain wrong....

Why do you say that?

If you step outside of your current situation, and try to look at it more objectively, from my understanding it is meant to penalize sites that send click-throughs that never convert into sales for the advertisers ... and conversely reward sites that often send click-throughs that do turn into sales for the advertisers.

I think if Google didn't have something like this, there would be considerably fewer advertisers willing to spend their money on Google. Or at least, the budgets they allocate to advertising with Google would be smaller because their conversation rate would not be compelling enough.

As much as everyone hates it, on Google's part, and for the part of their advertisers (their real customers) it's probably a sound idea.

10:32 pm on May 11, 2006 (gmt 0)

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The only thing I can think of is SmartPricing.

Another example of AdSense blinders.

Because Google does such a great job of insulating publishers from advertisers, publishers start to just think Google is paying them because they like their content. They forget that real live advertisers are the ones that all this money is coming from. Advertisers who stop campaigns, advertisers who drop out of the content network because there's so much fraud (or lousy return on investment), advertisers who finally get around to inspecting your website and decide they don't want to advertise with you, advertisers who cut back their ad budget so their ads don't display nearly as often, etc.

12:22 am on May 12, 2006 (gmt 0)

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SmartPricing sucks and is plain wrong

Why do you say that?

The problem with SmartPricing is that is implemented per account rather than per site, thus one site with poor conversion rates can affect the income of an unrelated site with great conversion rates.
IIRC Google has confirmed that it is implemented per account, not per site. While this remains the case, SmartPricing is indeed unfair.
1:30 am on May 12, 2006 (gmt 0)

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obviously as you can see SmartPricing is flawed. As a once UPS club member I've switched from Google for this very reason, now I just use it on a few websites.

Website A on account #1 gets $0.25CPC because it preforms well for advertisers. Then website B on account #2 preforms poorly for advertisers and therefore the account gets crushed by smartpricing. If I move website A to account #2 it won't preform as well as it did on account #1 because website B is bringing down smartpricing. Giving the situation it doesn't matter what account the site is on or what other sites are on the account. Because smartpricing effects the whole account it's got huge problems as you can see here.

Yes SmartPricing may be fine for Google and the advertisers. But it should in no way be affected by the other sites on the account. Just because I move it to another account with low preforming sites does not mean the site will preform any lower than it did before.

Just hope Google will see this before adsense dies...

ann

3:09 am on May 12, 2006 (gmt 0)

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Okay, but it sounds too soon for smart pricing. Have you gotten the preview tool and checked out the ads you are getting?

MFA's and shopping ads (if you are not a shopper site) can discourage your new reader base from clicking after a few disapointments with the ads they do click on.

Just an idea.

Ann

5:52 am on May 12, 2006 (gmt 0)

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I just purchased a website that was making 3-4$/day with Adsense.

I'm just curious as to how much you paid for this site, and what prompted you to buy it.

6:01 am on May 12, 2006 (gmt 0)

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After changing the adsense code I made a wopping $0.11 today!

Do you mean that *the first day* after changing the code, your returns are down?
This wouldn't worry me at all - I expect you have to be recrawl.ed by mediabot and in the meantime may have had hugely off topic ads or PSAs.
(It would annoy me, but not worry me ;))
8:02 am on May 12, 2006 (gmt 0)

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Due to some technical reasons I had to get a new AdSense Acoount aka publisher ID from Google.

Same site, nothing changed, just switched the code an eCPM went down bei 15% and stayed there.

So much on the account part of smart pricing.

Can't se the logic.

J

11:22 am on May 12, 2006 (gmt 0)

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Due to some technical reasons I had to get a new AdSense Acoount aka publisher ID from Google.

Same site, nothing changed, just switched the code an eCPM went down bei 15% and stayed there.

So much on the account part of smart pricing.

Can't se the logic.

That's exactly the point I'm trying to make and why SmartPricing is so flawed. On paper it's a good idea but there's so many things wrong with it....

Switching accounts will NOT change the conversion rate, therefore you should NOT get crushed with low CPC rates because of it.

1:33 pm on May 12, 2006 (gmt 0)

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Switching IDs may cause smart pricing to hit you temporary because you are starting over. Give it a few days and you will be back to where you started.
2:05 pm on May 12, 2006 (gmt 0)

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I agree with therob.

When I started Adsense (Dec 04), I suspect that EPC started off at maximum and was then reduced, depending on the conversion performance. Recently, however, I note that new pages, or pages where I'm putting Adsense back on after a break, seem to start off low and then EPC increases.

Therefore, although it might just be a misperception on my part, it seems to me that nowadays the smartprice algo defaults to low (or a middling value) and increases with conversions, rather than the other way round.

2:29 pm on May 12, 2006 (gmt 0)

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I guess that's probably the logical way for it to work - you get an improvement if your site converts.