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This could be good

     
8:26 am on May 10, 2006 (gmt 0)

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For the last few years I have wanted a site with good traffic, regular visitors and a strong subject that will never 'die down'. I had some rather good news yesterday that a site is going to be given to me.

This site has a strong number of regular visitors and members of its forum. Also the site holds tons of info and comes up in Google naturally when any site related keyword is searched.

What I need to know is what can I do with it? I don't want to 'change' it to much and affect regular visitors but I really want to start a bit of Google Adsense on it, I know very little about adsense but can learn quickly.

Most of the hardwork has been done on this site (natural search listing etc) so I can only make it better (more sections, more info, slight change of look).

Is this the way to go?

Also I don't expect to sign up to adsense and watch the money flow in - I expect to put alot of hard work and research for very little return at first, but if anyone has an idea of the kind of revenue this could bring? (visitor numbers below)

Currently it gets 10,000 - 20,000 visitors per month and has 800 members. I am looking to double these over the next few month.

Any info \ tips \ storys would be great.

8:49 am on May 10, 2006 (gmt 0)

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but if anyone has an idea of the kind of revenue this could bring? ...10,000 - 20,000 visitors per month

Why such a large variance? If the site is stable, I wouldn't expect that.

Assuming 10-20k visitors, that's around 300-600 visitors per day. If you receive a 1% CTR, that equals 3-6 clicks per day.

If you're making say twenty cents per click (that may be on the higher side of what a click is worth), then you would be making $0.60-$1.20/day and should receive your first check in three to six months ($108).

I am looking to double these over the next few month.

Projected Earnings: $1.20-2.40/day.
9:10 am on May 10, 2006 (gmt 0)

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Why such a large variance? If the site is stable, I wouldn't expect that.

Good point, the site is a sports related topic, and the visitors really do vary (eg 1000 yesterday, 600 monday). TBH I think the site is capable of at least 50K visitors per month and this is something I will be aiming for.

9:17 am on May 10, 2006 (gmt 0)

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I think , the CTR rate of 1 % is a little low.. Maybe it is true for a forum. Not true for me at least.

If you can increase CTR by say better ad placements / blending, then the site you have, can be really good..

Just my thoughts..

9:25 am on May 10, 2006 (gmt 0)

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Maybe it is true for a forum. Not true for me at least.

Many people report sub 1% CTRs on a forum, so I calculated according to the average for a forum.

You can adjust the percentages and calculate the differences easily from there. So a 3% CTR will net $1.80-$3.60 per day (multiply the original figures by 3), etc.

Let's say he has a 5% CTR, then we're talking $3-6 per day. They're all estimates, and probably generous ones, but it gives you a feel for the general earnings expectations.

10:22 am on May 10, 2006 (gmt 0)

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Please keep the comments coming.

I have a feeling once I start imporving the site I won't want to stop - there is so much space for improvment, for example my forecast by the end of the month is to have added around 50+ rich content pages on the subject then same again the month after etc.

I'm not sure on where to put the adverts yet, with the mention of forums not performing so well with adsense I may leave that section of the site alone.

10:25 am on May 10, 2006 (gmt 0)

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1% CTR of 300-600 visitors daily isn't actually 3-6 clicks.

CTR is calculated by page impressions, not by unique visitors. Forum visitors/users are making much more impressions than others.

10:55 am on May 10, 2006 (gmt 0)

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ONe of my staff runs his own adsense site, he gets 24% ctr on majority of pages, but a lowly 14% on his forum.

1% is crap

11:13 am on May 10, 2006 (gmt 0)

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Please keep the comments coming....I'm not sure on where to put the adverts yet, with the mention of forums not performing so well with adsense I may leave that section of the site alone.

I would stay clear of putting ads on the forum. However, not knowing much about the content on your site makes it difficult to draw comparisions or to give you advice based on personal experiences and observations.

However I will say that if you have about 350-400 visitors per day and a ctr of 30%+ you can do quite well. This is achievable, however as I said it depends on your content and your niche and whether or not your site sells a product.

If your site incorporates a product related to the content you serve your ecpm could reach high figures also. I find the biggest advantage is when I have used keywords that draw in people looking for a specific product, credit card in hand. In my opinion, buyers are what you need for a really high ecpm, not just people looking for starting information on a product.

2:51 pm on May 10, 2006 (gmt 0)

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Scurramunga - It is sports related.

There is no competition that I can think of that would stop the site going *huge* (my terms of huge is 50K visitors a month, prob small compared to some). Also it dosen't sell products at the moment but that is something I could add later.

Thanks for all the comments, I will probably have alot more questions ;)

3:15 pm on May 10, 2006 (gmt 0)

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ONe of my staff runs his own adsense site, he gets 24% ctr on majority of pages, but a lowly 14% on his forum
Yes, but he already said this site has good info and rich content.
7:03 pm on May 10, 2006 (gmt 0)

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ONe of my staff runs his own adsense site, he gets 24% ctr on majority of pages, but a lowly 14% on his forum.

I would like to run some reports on those logs; I bet it doesn't come out to 24% the way most people measure CTR.

1% is crap

24% is either wildly atypical or total BS.

7:22 pm on May 10, 2006 (gmt 0)

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And I wonder what kind of forum can get a click every 7 pageviews?
11:08 pm on May 10, 2006 (gmt 0)

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And I wonder what kind of forum can get a click every 7 pageviews?

One where the adsense ad looks like the post button? ;)

(disclaimer: not reccommended)

 

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