Suggestion for trial

[david_uk]

I know that Google run many trials as part of ongoing development. I assume they are by invitation, and trials are basically whatever adsense is currently developing.

This may already have been done, but I'd like to suggest a trial. It's clear from quite a few threads here over time that two things both contrary to Google's advice often seem to result in an increase in earnings for the publisher. Therefore as Google would also increase it's earnings, an investigation might be in their interest.

Firstly, blocking MFA's. Google's standard response is that they select the ads that they predict will earn you most money. It's quite obviously the case that blocking these ads that Google has selected does in most cases improve the bottom line. Secondly, removing underperforming ad blocks. Again, contrary to Google's advice but works.

As publishers can increase their income by implementing these two ideas, I think serious investigation is warranted into them speparately, how they work together and the long term effect on smart pricing. And yes, I'd participate if asked.

[Scurramunga]

Undoubtably, besides optimising page layout, these are the two most effective strategies that I have employed. however I can't see Google comming to the party on any of these two issues.

[Rodney]

It's quite obviously the case that blocking these ads that Google has selected does in most cases improve the bottom line. Secondly, removing underperforming ad blocks. Again, contrary to Google's advice but works.

These seem like pretty big assumptions that may not be based in fact.

Just like most things, what is true for one publisher is not true for another.

While I agree with the idea of a trial to test ways to increase ad effectiveness, I don't agree that it's so clear cut that in "most cases" removing mfas or removing underperforming blocks increases the bottom line for the publisher.

There's just no real way to tell what happens "in most cases" (unless you're Google).

[david_uk]

Oh, I agree. We have no idea of how representative views here are of the bigger picture, therefore it would be interesting if Google did have a broad look at this - hence the suggestion.

Google may suffer from the same problem as other organisations in that they trial new ideas, but once they have implemented them, don't revisit old ideas - evan after making changes.

[Scurramunga]

These seem like pretty big assumptions that may not be based in fact

True. However in the absence of real information, most ideas put forward on these (and other) forums regarding google are assumptions. I think it is interesting however to note some of the cause and effect instances shared by forum members and in the absence of a scientifc studies what elese can one do but conduct experiments based on this info.