Forum Moderators: martinibuster
Today, I discovered that one of my pages paid out a 1 cent on a single click. This is one my secondary pages that I had recently placed Adsense back on to, after having removed it. So once again I removed adsense from from this page after seeing a single click for only one cent. It's really strange though, because at times this particular page will pay around 60 cents to $1.50 per click with good ecpm for days and then suddenly drop in performance. After I remove it for a considerable length of time I try placing it back again and so starts the cycle.
When a page on my site persistently performs badly I don't ever put adsense back.
This is on my secondary pages that I had recently placed Adsense back on to, after having removed it.
I have seen on my pages that Google tends to "forget" what a page is about if you remove ads for some time. I did it like you, and I was surprised to see badly targeted ads on pages where there had been perfectly targeted ads before I removed the ads. So I guess that Adsense has to go all the way again to see which ads work and which do not.
My traffic really hasn't declined-- people just aren't clicking for some reason. Maybe my site has just gotten too interesting. ;-)
My best paying AS ads, ironically, are on my Amazon.com pages, and I have suddenly been selling a lot more merchandise from those pages, so I can't really complain about that. So I'm thinking maybe I just made the store items too tempting.
My site, BTW, wasn't designed with advertising in mind--I had it a long time before I inserted ads, and I don't put them in the most strategic locations because the ad income isn't my first priority.
Still, I'm confused about the changes in income and click frequency. I'm interested in this subject, and am trying to figure things out, as I would like to create more websites that actually would be more conducive to providing reasonable ad income. MFA's in a way, I guess, but with good, solid, original content.
miki
miki
You have pretty much described my predicament exactly. Traffic same or better, impressions slightly higher, ppc averages same BUT since around Dec clicks are going down. Now get about half or less amount of clicks I was getting has caused my income to fall drastically. Wish I knew what the deal is with the fewer clicks. :(
Ann
If that was the case, though, I guess there'd be a general drop in click frequency noticed by everyone, not just by some publishers. And that doesn't explain the drop in rates, though maybe the time of year accounts for that somehow. I've only been running AS since last August.
miki
Been running Google ads for content since around Feb 2005 and it went up fast then stalled out this winter and the rest is history.
I have read some other site boards and everywhere is the same complaint: falling clicks.
I am beginning to think Google is blocking clicks from certain areas..? My site is pretty much Global, mostly USA but loats of other countries also and that could be the problem as I have some very good ads running.
Ah well, maybe it will shake out soon.
Ann
(edit) Froghat, sorry for hijacking your thread. Wish I could help you but never had that problem. :)
Same thought has crossed my mind more than once. I'm also wondering if there's entire black holes on the Web that my sites just aren't showing up in the SERPS. Maddening trying to figure out what's going on with so little info!
For about a week I was low low low with 3c clicks being my mainstay diet, then yesterday is skyrocketed back to the "nominal" 25c+ clicks (It looks like a skyrocket when you've lived on 3c clicks for too long) but now again today I'm back down down down, though not as bad (about 12c)
I'm more inclined to think that AdSense has a -natural- up/down rythm very much like the stock market since you have your sellers (advertisers) and buyers (clickers), as apposed to google doing anything explicitly.
Paul.
I'm more inclined to think that AdSense has a -natural- up/down rythm very much like the stock market since you have your sellers (advertisers) and buyers (clickers), as opposed to google doing anything explicitly.
It might be market forces at work as suggested in other threads. Before looking at demand v's supply on a niche by niche basis, it might be wise to consider the possiblity that the Northern Hemisphere summer might account for a gerneral drop in traffic or a change in traffic quality. By traffic quality I thinking (as an adsense publisher) of visitors driven by consumer needs with the propensity to spend and click on advertisments.
All of this is pure speculation of course, but what if some advertisers are seeing lower conversion rates? Maybe some advertisers are sensing that they are getting less bang for their buck resulting in them pulling back their campaigns on certain days? I don't know about the rest of you but I noticed rapid declines and volitile patterns come into play right on daylight savings introduction in the US and US visitors account for most of my revenue.
There are other possible issues that could affect traffic quality at the same time, such as the recent Google SERP updates.
Goes to show you, you can't be too vigilant. Someone mentioned somewhere in this forum that Google was monitoring the quality of the ads landing pages? I sure wish they would get around to my niche and give me time to get more productive work done.:(
Ann
Strange since the day before yesterday I was on 35c average, today I've managed to crawl up to 3c average.
As for focusing adverts, I've checked around quite a bit but there's a serious lacking of adverts that are relevant for my niche, though it -is- improving.
Otherwise, if I stay on top of those, my ads tend to be well targeted (with the odd outrageous exception).
miki
$0.01 for TWO clicks
I am serious :)
I still say that index status has a direct result in what you get paid because it affects the relevance of your links. [webmasterworld.com...]