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8k to invest, how to expand

   
12:09 am on May 8, 2006 (gmt 0)

10+ Year Member



I'm currently getting 1mil adsense impressions each month.
Currently I've got 8k to invest in my Sports website.
On a good month I get over 3k usd, so there is that usual stream coming in.

What would you do, if you were in my situation.
How would you invest in 8k?

- Would you blow all your money on adword campaigns
- Change the design of your site to look more professional whilst adding better features that will help you grow.
- Start buying and selling Topic related items?
- Buy ad links from other sites?
- Buying better content adding hundreds of articles each day
- Sell and buy something with higher paying keywords.
- Play safe, keep it in the bank, incase anything bad happens.
- Dont even bother thinking about it and just spend the time optimizing the ads to get better ctr, and higher ecpm.

12:24 am on May 8, 2006 (gmt 0)



My first choice for expansion is always more new pages. Add related subjects, go into greater detail on current subjects so pages can be split and generate more traffic, more page views, more impressions, more clicks.

But for me this means spending more time, not money--though spending money to hire someone to handle other chores would free my time to create more content.

Hiring someone to create new content or translate current pages into a second language is a possibility.

If you have no cash reserve an interest bearing account would be a good place for that 8K.

1:30 am on May 8, 2006 (gmt 0)

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Going on how well Markus did I would use the same approach. Take your money and go off-web, radio/tv advertising. That is what I would do with 8K loose, ofcourse you have to pinpoint your market and test and see if it works.
3:35 am on May 8, 2006 (gmt 0)

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Buy out other sites that are severely under monetarizing their sites and turn them into money makers.
3:41 am on May 8, 2006 (gmt 0)

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Here's another option - rent a coder to create a unique service/game that would attract even more stickiness to your site.
3:55 am on May 8, 2006 (gmt 0)

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bigmack19

Are you the coder we should hire?
Beware, promotional posts will cause you to lose your posting ability.

minnapple

4:08 am on May 8, 2006 (gmt 0)

5+ Year Member



Lol, I couldn't code to save my life. Don't get too defensive, it's an honestly good idea to create sticky content - whether you need to hire one or not. I just personally need to hire them because of the fact I _can't_ do any work of great value in that sense.

That is why I just naturally said the rent a coder phrase.

9:58 am on May 8, 2006 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



My first choice for expansion is always more new pages

Couldn't agree more, it's the content that gets you the traffic in the first place. I know the conversation is Adsense related, but lets take it back to basics, the fundamental web promotion content = king. If you cover the content bases, then traffic is easier to achieve.

Mack.

10:08 am on May 8, 2006 (gmt 0)

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I don't see any sound reason for you to invest nearly three months of total revenues. Keep it for the inevitable rainy day.
10:26 am on May 8, 2006 (gmt 0)

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minnapple - In terms of your suggestion to buy under monetized sites, daft question but -

Would you just e-mail the webmaster in the first instance?

10:29 am on May 8, 2006 (gmt 0)

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I guess thats an option to contact the website owners directly, but the other option is to sift through trading sites and have a look at what people are selling.

Alot of the time, people dont have the time to make adsense work and they sell off some goldmines pretty cheaply.

11:02 am on May 8, 2006 (gmt 0)

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Buy out other sites that are severely under monetarizing their sites and turn them into money makers.

Like Wonderstufff I too would be interested in your suggestions.

1:04 pm on May 8, 2006 (gmt 0)

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Content and links :)
2:52 pm on May 8, 2006 (gmt 0)

WebmasterWorld Administrator mack is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Buy out other sites that are severely under monetarizing their sites and turn them into money makers.

An interesting idea. My guess would be you mean locate sites that have potential to do well, but are currently not using Adsense. Buy the site if possible and implement ad code.

Mack.

2:54 pm on May 8, 2006 (gmt 0)

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Buy new content or hire more writers.
2:59 pm on May 8, 2006 (gmt 0)

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locate sites .... Buy ... implement

mack, it's easier said than done :) and that's why I'm keen to hear what others have to say about it.

[edited by: oddsod at 3:01 pm (utc) on May 8, 2006]

3:00 pm on May 8, 2006 (gmt 0)

5+ Year Member



$8k on AdWords will bring in visitors until $8K worth of ads have been clicked.

$8K of new or translated content (I like the idea of translation into a second language) will keep on bringing in visitors, long after the $8K has been spent.

3:38 pm on May 8, 2006 (gmt 0)



mack, it's easier said than done :) and that's why I'm keen to hear what others have to say about it.

I've been thinking about this for some time but was only considering sites offered for purchase. Screening existing sites and then offering to buy opens up a whole new vista but please guys let's not bid up the market without at least conferring with each other. Maybe this topic deserves its own thread.
3:42 pm on May 9, 2006 (gmt 0)

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My vote would be for content, or other sites (for diversification).

Take your money and go off-web, radio/tv advertising.

Perhaps this is market dependent - but I'd be very careful with that strategy based on my own experience:

I get great satisfaction from watching competitor's million pound TV ad campaigns in the evening, and then noting their web site traffic hasn't budged an inch the next day.

The offline-online gap is HUGE. Unless you've got the budget to make yourself a household name (tens or hundreds of millions) - then I think offline advertising is often a waste of money.

Your experience (in a different niche) may vary.

5:06 pm on May 9, 2006 (gmt 0)

10+ Year Member



If your renting a server, now is time to buy your own server and find a good place to co locate it.

I am doing this now, and my costs are going from $1,200 a month down to $169 a month, and I am moving my servers to one of the highest rated colocation sites in the USA.

The money I spent on the server ($5000) will quickly pay for itself. Allowing me to profit more and to think about doing things such as advertising and custom programming.

6:07 pm on May 9, 2006 (gmt 0)



I get great satisfaction from watching competitor's million pound TV ad campaigns in the evening, and then noting their web site traffic hasn't budged an inch the next day.

I would like that kind of next day access to my competitor's traffic stats, how is this done? I agree that offline ads are extremely wasteful and poorly targeted, this is the very reason we are doing so well online.
4:52 pm on May 10, 2006 (gmt 0)

10+ Year Member



umm.. Yesterday was the first step for one of my site into the offline advertising..

The site is very very niche and basically i've made some flyers well 5k of them to hand out in same niche shop of fairs..

Only cost about 100 so worth a go.. ;)

5:38 pm on May 10, 2006 (gmt 0)

5+ Year Member



I would like that kind of next day access to my competitor's traffic stats, how is this done? I agree that offline ads are extremely wasteful and poorly targeted, this is the very reason we are doing so well online.

You can start with alexa. It is a good place to get a general picture of the traffic

10:01 pm on May 10, 2006 (gmt 0)

5+ Year Member



I would go two ways:
1. Improve the current site with new pages,design,etc.
2. Start a new project (site) to diversify and obtain more stability
4:18 am on May 11, 2006 (gmt 0)

5+ Year Member



I found Andrea99's advice
" My first choice for expansion is always more new pages. Add related subjects, go into greater detail on current subjects so pages can be split and generate more traffic, more page views, more impressions, more clicks."
interesting especially since I was talking about my web site(s) tonight at a family dinner and my brother suggested that I should have less categories/pages. I must say that I was dismayed by his suggestion :(

My brother said that a Google search doesn't always point to me; my reply was that I use my name in my sites and there must be a million other females who have the same name. He then said that my index page had too many choices *lol*

I am glad someone here believes that expansion can help one's positioning in Google and contribute to a more lucrative Google Adsense campaign.

4:30 am on May 11, 2006 (gmt 0)

5+ Year Member



Bigmack 19 said:

"...rent a coder to create a unique service/game that would attract even more stickiness to your site."

Do you (or any other member here reading this post) think that "stickiness" (of the website visitors) is a function of unique coding?

Or would it be possible to increase the "stickiness" by using scripts that might be known and available (i.e. a quiz script) in script sites but in conjunction with interesting writing/questions/trivia and graphics to create something special?

Not everyone is a fab coder. I use scripts and I try to teach myself PHP, MySQL, Java, whatever -- sometimes the teach-it-yourself method can be slow going.
Script sites and tutorials help me :)

1:00 pm on May 11, 2006 (gmt 0)

5+ Year Member



Do you (or any other member here reading this post) think that "stickiness" (of the website visitors) is a function of unique coding?

I think your definitely thinking along the right lines Rhiana. Stickiness is a combination of things among which can be unique coding, but more towards unique content that is filling a need or want.

If you are to able to do as you say and create this kind of unique experience using free scripts and knowledge gleaned from self-learning - definitely go for it.

Just make sure you're not adding something that seems too cookie cutter in nature. Think about whether you would enjoy it if you were using the app for the first time. Is it entertaining? Informative? Funny? etc.. Has it been done before? and if so, are you improving on it?

Keep thinking along these lines and building content(applications included) that is unique, fun and exciting, and how can you go wrong? The viral effect is a funny thing to hunt, but if you hit the right combination of factors, it can't be beat for exposure.