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Keeping adverts rolling

How does one stop advert stagnation?

         

pldaniels

2:51 pm on May 5, 2006 (gmt 0)

10+ Year Member



My site keeps displaying almost exactly the same adverts all the time. Is there a way to keep them rotated or rolling?

I'm having to go through and periodically pluck out the poorly targeted ones in the hope that more specifically targeted ones will float up.

What is interesting though is that the firefox Adsense preview invariably shows superior adverts.

Paul.

Green_Grass

3:55 pm on May 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The ads will change automatically...On my site, initially for a month or so , there were only limited ads and I though G was out of ads! I guess, after checking performance, G has now started rotating ads every 2-4 days ...

Expensive ads are not necessarily shown immediately on every site. Smart pricing may price your site upwards and improve ad quality but this takes time.. It took 3-4 months for me.

Atleast this is my experience...

wyweb

4:00 pm on May 5, 2006 (gmt 0)



Smart pricing may price your site upwards and improve ad quality but this takes time

Smart pricing impacts the quality of ads being shown on a website?

Now, how did I miss THAT one?

kaz

4:17 pm on May 5, 2006 (gmt 0)

10+ Year Member



I don't think it works that way.

My understanding is that smartpricing impacts the amount an advertiser pays (lower for low converting sites, higher for high converting sites) but not which ads qualify for a site based on price per click.

Regarding getting better ads, perhaps your ads are on very general pages.

My experience is that if you want better ads, write content more focussed on that topic. I find it helpful to check adwords for how many advertisers are bidding on particular keywords I am writing for. I tend to focus on keywords where advertisers use the keywords within their ads, so that they are specific to the content on the page.

If you want ad variation, vary your content - imo.

eeek

10:22 pm on May 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If you want ad variation, vary your content - imo.

If Google wants clicks, they really need to do something about display the same ads to the same users all the time on sites that attract repeat visitors. Even with varying content I've seen many examples of the same ads appearing over and over with little variation and that results in declining click rates.

pldaniels

11:43 pm on May 5, 2006 (gmt 0)

10+ Year Member



Morning everyone, *yawn*

No coffee yet - so there may be mistakes here ;)

Okay, my site has a relatively stagnant front page, though it would be updated perhaps once a week with the "latest videos" or "latest articles". The content is however fairly generic since it describes the topic of the site (The articles themselves however are more specific).

I guess I'll keep on trying. My CTR is waaaaay down, about 25% of what it used to be. I'm suffering to generic adverts like eBay and such.

Paul.

farmboy

12:51 am on May 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Paul,

I was faced with the same problem - here's what I did - [webmasterworld.com...]

FarmBoy

ronburk

2:48 am on May 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My understanding is that smartpricing impacts the amount an advertiser pays

Well, when AdWords tells me I have to either improve the quality of my ad (edit it and wait a looooong time to see if it starts displaying again) or pay a lot more per click, I often elect to just drop the ad. Seems like that would effectively be an example of how SmartPricing can help take poor quality (according to the Google machine's opinion) ads off your website over time.

pldaniels

2:00 pm on May 6, 2006 (gmt 0)

10+ Year Member



Well, it's been 24 hours since I did my competitive ad filtering, the adverts have changed but the click payout still is abysmal :( Oh well, such is life.

Paul.

kaz

5:12 pm on May 6, 2006 (gmt 0)

10+ Year Member



Based on my experiences you are not going to increase the price per click by reducing the pool of advertisers. I've found it helpful in the past to do the following. Do a lot of keyword research, are there any keywords/topics related to yours that does have a large pool of advertisers and a decent price per click? If advertisers aren't paying for what you are providing, start researching what they are paying for. If you identify a topic, consider adding content to your site about those terms ... then remove your current adsense that isn't performing and see what traffic goes to the higher (more valuable) price per click pages.

pldaniels

11:28 pm on May 6, 2006 (gmt 0)

10+ Year Member



Kaz,

Bit of a doubled edged sword there, since I tend to write my content first (based on what's relevant) and then apply the adsense adverts. Clearly I need to perhaps turn the process around as you suggest :-\

Paul.