Should webmaster care about traffic conversion in sales

[belege]

I know many advertiser who complains about the conversion rate of traffic sent to them by cpc campaigns in adsense network.
My question is, should webmasters care about conversion, or they should care only haw to make ads more visibles, so people click on them?
The difference between affiliate programs and advertising network is that with affiliate network you are paid for selling, but you have the power to choose what you want to sell, and with content network, you are paid for traffic, and you do not have the control on what ads show on your page and when they show.
Have you seen a drop in your income becouse your traffic didn't convert in salles for advertisers?

[Webwork]

Should webmasters of contextual ad funded websites care? Yes. Filtered traffic - traffic that is primed to buy - is pretty good stuff for advertisers. Having a reputation for driving traffic that converts can only be a plus - so go for it. :)

Not all traffic converts "right now", on the clickthrough. Some buying cycles take a bit longer so a click on your website might not result in a sale, but that doesn't mean the click doesn't have value. So long as your are delivering targeted or filtered traffic to the advertiser you are providing a service that has value and the bids will reflect that. An advertiser buying traffic in a market with a longer buying cycle may be looking at metrics other than making an immediate sale, such as the length of time the ad-visitor stays onsite, the number of pages viewed, the IP address of the visitor, whether the visitor signed up for further info, bookmarking activity (that can be tied to a visitor IP), etc.

Sites built around "get the click" versus "deliver targeted and primed traffic" should - eventually - drop from the system, either by virtue of smart pricing making the effort of getting the click fruitless, sites removed by site reviews, new publisher standards making it more difficult to get into the network or stay in the network or to add junk websites to an account, new "flavors" of Adsense (premium publisher, etc.), improved website selection tools made available to contextual network advertisers, etc.

Ya conversion should matter and since it doubtless does matter to advertisers one can envision that the quality of publisher clickthrough traffic will matter and increasingly so.

I'd rather get paid in dimes, quarters and dollars for leads that convert than pennies for delivering junk traffic. You?

Same for advertisers and their view on paying for traffic.

[belege]

But where is the difference between affiliate and advertisement? Is my job to offer quality traffic, or is Google and advertisers job to ad filters so my traffic will be best use? I'm not talking about fraudulent traffic.
Example: If a user has an IP of a country who is not accepted by a certain payment method, and the only paiment method offered by advertiser is exactly that, isn't Google and advertiser job to make shore that the ad is not show to this user?
Also, paying for keywords not verry relevant to the advertiser site, but cheaper, won't make my traffic to be missused?
What do you consider quality traffic? Haw can you define it?

[jomaxx]

You can't know how your traffic is converting. Even low CTR or low CPC pages might be converting quite well. Therefore there's not much point worrying about it.

For most people it's not an issue. However you may be affected by low conversion if you (a) drive up your click rate to extremely high levels, (b) attract too much untargeted or off-targeted traffic, or (c) try to fiddle things so that you show "high value" ads on pages that are not really about that subject.

[gregbo]

Example: If a user has an IP of a country who is not accepted by a certain payment method, and the only paiment method offered by advertiser is exactly that, isn't Google and advertiser job to make shore that the ad is not show to this user?

Due to the limitations of geotargeting, it might not always be possible to restrict ads to users capable of certain types of payments. (But if I were selling widgets in an effectively global marketplace, I'd provide payment methods that work around the globe.)

[europeforvisitors]

Also remember that:

1) A "conversion" doesn't have to mean a transaction; depending on the advertiser, it may be defined as an inquiry, a registration, viewing a certain number of pages, etc.

2) Google isn't tracking conversion rates for every ad on every page of every site. Smart pricing (the main concern of those worried about conversion rates) is based on the likelihood of conversion according to Google's algorithms, which are based (at least in part) on the type of content but may also take other factors into account such as time on page after a click, whether the user backs up and clicks another ad after the click, etc.

The bottom line is that it's in the publisher's own interest to attract and refer quality traffic, partly to avoid excessive "smart pricing" discounts but also to avoid being added to advertisers' blocking filters.