Forum Moderators: martinibuster
Highest day: Monday 24th April
Lowest day: Sunday 30th April
Ratio lowest to highest 1:2.23
Sunday 30th April was easily my lowest day of the year since the first week of January however I feel that there was something wrong with my AdSense stats yesterday since my logs do not agree at all with Adsense, which is most unusual, and today so far I have already earned in the first few hours 50% of my total Sunday earnings.
Click dump? Possibly.
EPC normal
CTR normal
eCPM normal
Did anyone else see such low figures?
Yes. Sunday earnings were down 75% from Saturday.
I did see wider day-to-day fluctations during April than I do in must months. The ratio of highest eCPM to lowest eCPM was 2:.14 to 1, and it was mostly because of fluctuations in EPC, not CTR.
the lowest epc day was way back on april 2 or so.
...and yes, I did reach the magic figure during April [ I'll leave you to guess the figure :-) ]
But May has started with a bang, and is doing just fine....so no complaints this end!
My suggestion to the Adsene reps at Webmaster World in Boston was that they establish an advertising weather report. If they published it as a daily or weekly trailing report of the relative performance of broad advertising categories, it would not only calm the nerves of publishers whose earnings are following market trends, it might also encourage advertisers to fill in the low spots when they are getting a bargain. Adsense could do this without revealing click-throughs or CPC's, a relative index would be fine.
One thing I have noticed, they link unitcs are very succesful on my site, in particular the 468x15 one, especially positioned randomly on the page of each article. It is now bringing in almost one fith of my earnings and is only displayed on the top 50 or so pages of my site.
Rolled over the $1,000 for the first time this month. It's taken 10 months to get there. Many thanks to all those who have posted tips on this site.
P.S. Maybe a bit premature, but I am working my notice period!
My suggestion to the Adsene reps at Webmaster World in Boston was that they establish an advertising weather report. If they published it as a daily or weekly trailing report of the relative performance of broad advertising categories, it would not only calm the nerves of publishers whose earnings are following market trends, it might also encourage advertisers to fill in the low spots when they are getting a bargain. Adsense could do this without revealing click-throughs or CPC's, a relative index would be fine.
Broad trends don't mean much to the individual publisher. If Bob's site about Elbonian kayak cruising is showing an increase in ECP or eCPM, that doesn't mean Bill can expect the same increase (or any increase at all) on his site about Colorado ski vacations, British home mortgages, or 19th Century corn palaces in the American Midwest.
Unless the research data were broken down by sector, type of site, etc., it wouldn't be any more meaningful than this forum's "My earnings are down" and "My EPC is up" threads.
Finally, this sounds like a lose-lose proposition for Google. They'd need to hire a staff to track, organize, and present the data, and they'd be creating yet another opportunity for the sour-grapes crowd to accuse them of fudging the numbers. For example:
"The advertising weather report says AdSense rates are up 10% today. So why do my stats show a 20% drop since yesterday?"
"Google says ad rates are down 10% today. My buddy Fred just bid on an AdWord that cost 10% more that it did yesterday, so Google is obviously lying to publishers so that it can keep a bigger share of ad revenues."
Unless the research data were broken down by sector, type of site, etc., it wouldn't be any more meaningful than this forum's "My earnings are down" and "My EPC is up" threads.
Can't really agree with that. It would be the equivalent of EVERYBODY reporting that their earnings were up or down, not a self-selecting group.
Finally, this sounds like a lose-lose proposition for Google. They'd need to hire a staff to track, organize, and present the data
Somehow I suspect that they have the talent on-hand that could knock out a an automated weather report script in a morning, perhaps during a coffee break:-)
For example:"The advertising weather report says AdSense rates are up 10% today. So why do my stats show a 20% drop since yesterday?"
Something tells me they get plenty of these already just based on the publishers own yesterday. The rep I spoke to did seem intrigued by the idea, called a over couple Googlers over to discuss it.
"Google says ad rates are down 10% today. My buddy Fred just bid on an AdWord that cost 10% more that it did yesterday, so Google is obviously lying to publishers so that it can keep a bigger share of ad revenues."
I suspect they get plenty of these already as well. Hopefully it breaks up the monotony of "bad targetting" complaints for them:-)
I don't prentend a weather report would solve everybodys problems, but it would offer more information. The argument that the information might not meet some particular need for some particular publisher is lost on me. It's like saying Alexa data is useless because it's too easy to cheat, and few people use the toolbar, and the results are too general... But lots of us look at Alexa first when checking out a website all the same.
That is why many of us had bad numbers for that day, though my CPM and CPC went up because of the relative percentage increase of US traffic.
and I'm thrilled with the very rare $10 day and a $150 month!
What am I doing wrong.....
For those wondering...
This past weekend, including Sunday 4/30 that some of you are complaining about, was a holiday
Yes, we were all well-aware about it in this thread initiated on Saturday morning:
[webmasterworld.com...]
