Site-targeted CPM ads can earn good $$$

[europeforvisitors]

I don't spend a lot of time poring over my stats, but today I looked at my eCPMs/CPMs for contextual and site-targeted ads in the month of April, and the numbers were interesting:

- On some days, site-targeted ads' CPMs were 35 to 40 percent higher than the eCPM of contextual ads on the same days. They were also around 37% higher than the monthly average eCPM for April. They also compared favorably with some of the CPMs that I get for targeted 160 x 600 display ads from major travel vendors.

- On some days, site-targeted ads' CPMs were much, much lower than the eCPMs of contextual ads.

- On days when site-targeted CPMs were high, I got thousands of site-targeted ads, including ads for a big international airline; on days when site-targeted CPMs were low, I got only very few (presumably on my lowest-performing pages such as photo galleries).

This suggests to me that:

1) Site-targeted CPM ads are working they way they're supposed to (i.e., they're being displayed only when Google thinks they'll pay better than contextual ads).

2) Some advertisers are willing to pay hefty CPMs for "run-of-site" ads on domains that meet their criteria for site targeting.

[westsider]

I hope you all are right about our being able to share stats on site targeting.

Here are some real numbers for site targeting:
3 ads units (top left, right rail, bottom) - copy and paste into a spreadsheet

Ad unit impressions Clicks CTR eCPM Rev
bottom 1,689,237 1,113 0.07% $0.65 $1,097.61
rt rail 146,702 229 0.16% $1.17 $170.97
top 13,4692 842 .11% $3.27 $44.00

I assume these site targeted ads complete (and lose) with contextural ads for position which is why all the revenue comes from the bottom unit (exactly opposite case with contextural). Can anybody enlighten me?

[danimal]

>>>I didn't say that all site-targeted CPM ads earn good money. I said that site-targeted CPM ads can and sometimes do earn good money.<<<

no, you just told us, quote: "I get very few site-targeted CPM ads"

which proves that you don't make any money with site-targeted ads... and neither does john carpenter, damonhd, or anybody else in this thread.

westsider, i don't recall seeing anyone in this thread say that it was o.k. to share stats about site-targeting... what i want is for efv to tell us what his non-adsense cpm advertisers pay, because then we will have a basis for judging the validity of his claims on.

[John Carpenter]

there has to be a reason why john carpenter doesn't make any money with site-targeted ads.

[...]

which proves that you don't make any money with site-targeted ads... and neither does john carpenter

When did I say that site-targetted ads haven't earned me any money?

[Hobbs]

For me site targeted makes me between 15 to 20% of non referral earnings, it should be high for well known and specialized sites.

[DamonHD]

Hi Danimal,

Please don't put words in my mouth.

I *am* earning money from site targetted ads. Not enough to buy a luxury yacht and a small country to moor it in, but some, and at rates not far removed from the other networks' CPM ads, which indicates to me that the market may be fairly efficient and liquid.

"not much"!= "none", even for small values of "not much".

Rgds

Damon