Welcome to WebmasterWorld Guest from 18.204.48.199

Forum Moderators: martinibuster

Message Too Old, No Replies

One Page of Content a Day Counterproductive?

     
12:20 am on Apr 26, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:May 19, 2005
posts:362
votes: 0


Not sure how else to word the subject....
I've been giving this often repeated piece of advice much thought lately.
If we are creating "one new page of content a day", aren't we getting penalized because of the low performing ads put on those pages?
We've pretty much established that removing ads on poorly visited pages makes our earnings per click go up, right?

See what I'm getting at?

12:28 am on Apr 26, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 24, 2002
posts:1209
votes: 0


We've pretty much established that removing ads on poorly visited pages makes our earnings per click go up, right?

I'm not sure that has been established as fact.

1:24 am on Apr 26, 2006 (gmt 0)

Senior Member

joined:Oct 27, 2001
posts:10210
votes: 0


I'm not sure that has been established as fact.

It hasn't been my experience. I took the ads off several hundred low-performing pages for a while, and my eCPM went down, not up. The eCPM went up again when I put the code back on the low-performing pages.

That doesn't mean one should create as many low-performing pages as possible, but it does suggest that one man's poison may be another man's meat (even if the latter doesn't add up to a big meal).

1:41 am on Apr 26, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Nov 20, 2005
posts:3076
votes: 4


> We've pretty much established that removing ads on poorly visited pages makes our earnings per click go up, right?

I've not been persuaded that having ads on pages that aren't as visited as much as the pages that are is detrimental to earnings. In fact, I'm inclined to think the opposite is true - the more pages with ads by Google, the better.

1:52 am on Apr 26, 2006 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Oct 5, 2001
posts:5896
votes: 120


...this often repeated piece of advice...
Being "often repeated" has little if anything to do with being accurate.

We've pretty much established ...
That may be your opinion, it's definitely not mine.

As for the "add a page a day" thing, add content when it makes sense to add the content, not just because you turned a page on the calendar.

hunderdown

3:07 am on Apr 26, 2006 (gmt 0)

Inactive Member
Account Expired

 
 


Some of my newest pages are some of my best-performing pages....
6:08 am on Apr 26, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 10, 2004
posts:2076
votes: 0


Yes, you should be keeping site content fresh - especially if your site visitors are mostly regulars. But does adding content mean that you have to put ads on every page?

IMHO, there are some pages that adsense just doesn't work on, and you may be better considering other forms of monetising those pages, or even making the decision to have no ads on them. Having an ad block on every page could contribute to ad blindness, so ad free pages may be a help, not a hinderance.

I'm not entirely sure the advice you refer to is to remove ads from pages that have low visitor numbers. Some of my pages have low visitor numbers, but the ads do comparitively well. Where the advice comes in is the instances you have high visitor numbers (high impressions) and very low clicks and ecpm. The idea is that having a lot of impressions with no clicks will reduce overall site ctr, and that has (in some people's experience) led to lower overall earnings. Removing the poor performers in those cases will "up" the overall site ctr, and possibly smartpricing will value the site differently.

However, if you have a page with low - moderate traffic and low - moderate earnings, then removing ads isn't going to make a difference to overall site ctr.

When deciding if an ad block stays or goes, look at all the figures. eCPM alone is not a good guide - nor is any other metric in isolation. As has been pointed out, some low volume pages may well be very good earners. Having several low volume pages like this is better than having one high volume page with comparitively low earnings.

6:40 am on Apr 26, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 10, 2004
posts:2076
votes: 0


What I meant to add was that when deciding if I remove an ad block or not, I look at the traffic and ecpm. If the traffic is high but the ecpm is low then the ad block goes. If both are low then it stays "under review" for a while, as they often pick up.
7:14 am on Apr 26, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 1, 2006
posts:1536
votes: 0


Creat Content everyday --- Does not make sense to me unless it is high quality content.. and I am sure high quality content is not created everyday ..or is it?

I can't do it. Inspiration strikes me on an average once a week to 10 days :-)

6:11 pm on Apr 26, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 10, 2004
posts:2076
votes: 0


You don't have to do it everyday - do it when you get the insipration, someone emails you an idea or whenever seems logical.

I don't update my site daily. Truth is there isn't new information available every day. I have a Google news alert that lets kme know when there are news items i might want to research further, do a page on, or do a blog enty. I also search for new research one a week, and end up doing probably on average a couple of pages a week.

11:22 pm on Apr 26, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 16, 2003
posts:971
votes: 0


Create Content everyday --- Does not make sense to me unless it is high quality content

Makes plenty of sense to me.

  • Make OK (not "great") content on a new page to improve the ranking of an existing page (because the new page provides a targeted link to the old page and is devoted to a relevant topic).
  • Make OK (not "great") content on a new page to test for traffic on new keyword combinations.
    (E.g., website is devoted to widgets, but writing a page about how I first used a widget when I was growing up on a pig farm may turn up totally unexpected search terms of the form "widget X".)
  • Make OK (not "great") content to test whether a new topic is worth devoting lots of time to. The test page gives me a feel for what the traffic/ranking possibilities are, and also helps provide data about what search terms are actually being used in that topic area.
  • Make OK (not "great") content to see whether I can actually attract ads of any quality/relevance for a given prospective new topic.

If you're not regularly creating not-great content to perform tests and make serendipitous discoveries and create a relevant internal link structure, then you're not making the most of your time.

Spending a week to create "great" content that virtually nobody wants to read or pay for is like peeing in a wetsuit: gives you a nice warm feeling, but nobody else notices.

4:06 am on Apr 27, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 1, 2006
posts:1536
votes: 0


"Spending a week to create "great" content that virtually nobody wants to read or pay for is like peeing in a wetsuit: gives you a nice warm feeling, but nobody else notices"

I like this . Never wore a wet suit so don't know the feeling.

Of course I keep experimenting with new content, but really can't get a decent paying ( good ads) page more than once in 10 days , if I am lucky. It is a constant struggle to find good niches and more.

2:32 pm on Apr 27, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 27, 2006
posts:48
votes: 0


Well, it does make sense that a page showing ads with a lower eCPM will bring down your overall eCPM, but you have to look at your bottom line always. We're making a lower eCPM than last year by 20%... but we've added 50% more pages, so our total revenue has risen about 40%.

However we did do a test where we redesigned to encourage more page views: This was a disaster to our CTR and eCPM! So even though we increased page views by a full 20% overnight, we actually lowered overall revenue by at least 10%. In fact, lower than that if you average it out.

5:19 pm on Apr 28, 2006 (gmt 0)

New User

10+ Year Member

joined:Apr 24, 2006
posts:30
votes: 0


I try to add new content almost daily as I believe that always brings new visitors.
Even if it doesn't bring higher money from adsense, in the long run, sites with more good content make more money.
10:20 pm on Apr 28, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Nov 5, 2005
posts:236
votes: 0


I have a couple dozen websites ranging from 10 to 1000's of pages each... and ALL of them have adsense on every page. I would like to add new content everyday and I would if I could.

My point being that my philosophy is that adsense will work on ALL pages. Some will make more money than others but eventually they all will. Adding new content and new websites just keeps adding to the bottom line, someimes big & sometimes small. I spend enough time checking my stats already that if I started analysing each page to see how much im earning and removing ads, blocking sites, and so on... then I would already have way less pages/websites and would almost never have time to write new quality content.

If you build it.... they will click. (eventually)

6:36 pm on May 2, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:May 19, 2005
posts:362
votes: 0


Excellent responses folks!
BTW- I'm also in the camp that cannot possibly add a new page of content daily.
At one time though, many people right here in this forum used that advice.

I like David_UK's response about not necessarily monetizing every single page.
Food for thought.
I still wonder how Smart Pricing works into this scenarion, as many others wonder as well. ; )