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Forum Moderators: martinibuster
See what I'm getting at?
joined:Oct 27, 2001
I'm not sure that has been established as fact.
It hasn't been my experience. I took the ads off several hundred low-performing pages for a while, and my eCPM went down, not up. The eCPM went up again when I put the code back on the low-performing pages.
That doesn't mean one should create as many low-performing pages as possible, but it does suggest that one man's poison may be another man's meat (even if the latter doesn't add up to a big meal).
I've not been persuaded that having ads on pages that aren't as visited as much as the pages that are is detrimental to earnings. In fact, I'm inclined to think the opposite is true - the more pages with ads by Google, the better.
...this often repeated piece of advice...Being "often repeated" has little if anything to do with being accurate.
We've pretty much established ...That may be your opinion, it's definitely not mine.
As for the "add a page a day" thing, add content when it makes sense to add the content, not just because you turned a page on the calendar.
IMHO, there are some pages that adsense just doesn't work on, and you may be better considering other forms of monetising those pages, or even making the decision to have no ads on them. Having an ad block on every page could contribute to ad blindness, so ad free pages may be a help, not a hinderance.
I'm not entirely sure the advice you refer to is to remove ads from pages that have low visitor numbers. Some of my pages have low visitor numbers, but the ads do comparitively well. Where the advice comes in is the instances you have high visitor numbers (high impressions) and very low clicks and ecpm. The idea is that having a lot of impressions with no clicks will reduce overall site ctr, and that has (in some people's experience) led to lower overall earnings. Removing the poor performers in those cases will "up" the overall site ctr, and possibly smartpricing will value the site differently.
However, if you have a page with low - moderate traffic and low - moderate earnings, then removing ads isn't going to make a difference to overall site ctr.
When deciding if an ad block stays or goes, look at all the figures. eCPM alone is not a good guide - nor is any other metric in isolation. As has been pointed out, some low volume pages may well be very good earners. Having several low volume pages like this is better than having one high volume page with comparitively low earnings.
I don't update my site daily. Truth is there isn't new information available every day. I have a Google news alert that lets kme know when there are news items i might want to research further, do a page on, or do a blog enty. I also search for new research one a week, and end up doing probably on average a couple of pages a week.
Create Content everyday --- Does not make sense to me unless it is high quality content
Makes plenty of sense to me.
If you're not regularly creating not-great content to perform tests and make serendipitous discoveries and create a relevant internal link structure, then you're not making the most of your time.
Spending a week to create "great" content that virtually nobody wants to read or pay for is like peeing in a wetsuit: gives you a nice warm feeling, but nobody else notices.
I like this . Never wore a wet suit so don't know the feeling.
Of course I keep experimenting with new content, but really can't get a decent paying ( good ads) page more than once in 10 days , if I am lucky. It is a constant struggle to find good niches and more.
However we did do a test where we redesigned to encourage more page views: This was a disaster to our CTR and eCPM! So even though we increased page views by a full 20% overnight, we actually lowered overall revenue by at least 10%. In fact, lower than that if you average it out.
My point being that my philosophy is that adsense will work on ALL pages. Some will make more money than others but eventually they all will. Adding new content and new websites just keeps adding to the bottom line, someimes big & sometimes small. I spend enough time checking my stats already that if I started analysing each page to see how much im earning and removing ads, blocking sites, and so on... then I would already have way less pages/websites and would almost never have time to write new quality content.
If you build it.... they will click. (eventually)
I like David_UK's response about not necessarily monetizing every single page.
Food for thought.
I still wonder how Smart Pricing works into this scenarion, as many others wonder as well. ; )