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Heatmaps from actual eye tracking

4:37 pm on Apr 22, 2006 (gmt 0)

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Mirrors some of what we already know from the AdSense heatmap ... but fascinating to see it done with actual eye-tracking ...


Also interesting to note ... the third image on the page is a Google search results page. As you can see, eyeballs almost never make it pas the 4th place search engine ranking result (at least in their study).

5:31 pm on Apr 22, 2006 (gmt 0)

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That's a very fascinating article! When I was a multimedia director I was sent to by my company to Denver to a lab to deal with the development of our new site. The lab had the same technology as this.
6:24 pm on Apr 22, 2006 (gmt 0)

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Very interesting,
Confirms that a top leaderboard below logo and navigation is in a prime hot spot
thanx toomer
6:30 pm on Apr 22, 2006 (gmt 0)

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I found a similar but more exhausting treatment of this matter, with specific references for advertisment placments here