Heatmaps from actual eye tracking

[toomer]

Mirrors some of what we already know from the AdSense heatmap ... but fascinating to see it done with actual eye-tracking ...

[useit.com...]

Also interesting to note ... the third image on the page is a Google search results page. As you can see, eyeballs almost never make it pas the 4th place search engine ranking result (at least in their study).

[utahclimber]

That's a very fascinating article! When I was a multimedia director I was sent to by my company to Denver to a lab to deal with the development of our new site. The lab had the same technology as this.

[Hobbs]

Very interesting,
Confirms that a top leaderboard below logo and navigation is in a prime hot spot
thanx toomer

[gideonboulton]

I found a similar but more exhausting treatment of this matter, with specific references for advertisment placments here

[poynterextra.org...]