google has announced earnings

16% increase of total adsense revenue from the 4th quarter of 2005

[elsewhen]

from their press release [investor.google.com]:

Google's partner sites generated revenues, through AdSense programs, of $928 million, or 41% of total revenues. This is a 59% increase over network revenues of $584 million generated in the first quarter of 2005 and a 16% increase over fourth quarter 2005 revenues of $799 million

[edited by: Woz at 1:22 am (utc) on April 21, 2006]
[edit reason] added link to Press Release [/edit]

[elsewhen]

and here is the amount that google paid out to adsense publishers:

Traffic Acquisition Costs, the portion of revenues shared with Google's partners, increased to $723 million in the first quarter. This compares to TAC of $629 million in the fourth quarter.

so last quarter: 629/799 = 78.7% average publisher payout
and this quarter: 723/928 = 77.9% average publisher payout

[humblebeginnings]

Elsewhen, thanks for the info!
Well folks, congrats to us all. I guess it means we are doing a good job!

[sem4u]

The AdSense figures are looking good for Google, although I think that the Traffic Acquisition Costs include payments to partners such as AOL and Ask.

[Philosopher]

Yep...you can bet they are not paying the average Adsense publisher over 75% of the per click revenue.

[toldan]

great news,
Google & publishers are making ridicoulous amounts of money :)

Google might soon become the richest company in the world.

What a success!

[crick]

The increase in adsense revenue could mean one or combination of four things: 1)more sites with adsense, 2) same number of sites but showing adsense on more pages (unlikely) 3) more people clicking on adsense 4) advertisers are competing more fiercely to bid up CPC.

[Paris]

I think that the Traffic Acquisition Costs include payments to partners such as AOL and Ask.

It does -- but those partners are also counted as AdSense revenue too. Even if they are getting paid a bit better than the 78% cut as a whole, it still means that Google is treating us all to a pretty significant sum of its good fortune.

So now that we have PIP, how much longer before Google allows publishers to take their payment in stock? :)

[elsewhen]

crick... i just listened to the conference call, and they stated that the primary source of growth in overall adsense revenue is "1)more sites with adsense"

they also mentioned improved adsense optimization.

[crick]

I don't think you can attribute all of the 59% increase to there being more adsense publishers. Some of it has to be due to some of the other factors. It would be interesting if they state the number of total publishers and the increase from the previous quarter.

[elsewhen]

I don't think you can attribute all of the 59% increase to there being more adsense publishers.

no one said "all"... i just mentioned what sergey brin (i think it was him) said in the conference call. of course the increase was likely caused by all of the reasons that you mentioned. they just highlighted two particular causes.

[Chris_R]

[yhoo.client.shareholder.com...]

is yahoo's press relase if anyone wants to compare the same quarter.

Google also finally managed to eek out a little more in their foreign markets.

They had been pretty steady over the last year.