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Is anyone else doing something similar?
Slightly off topic here, but forming an LLC is not all that difficult, expensive (I did it for less than $200 - and the expense is tax deductible) and has some advantages.
If you serious about this being a business, it's probably the right thing to do.
Am I a Business or Individual account?
Generally, if you are a business with 20 or more employees, you should apply as a Business account. Individual publishers, or businesses with less than 20 employees, should sign up as an Individual account.
There's no difference in the services or payment structure between Individual and Business accounts. Business account payments will be made payable to the Company Name, while Individual accounts are paid out to the Payee Name of the account holder.
Should you ever need to select a new account type, our specialists will work with you to close your current account and to open a new account with your updated information.
If you have formed a corporation, no matter how many employees, you should file as a business. As a corporation we are pretty much required to have an EIN whether we have any employees or not.
I have multiple google accounts now. I did not ask google for "permission". Each account is for a different corporation and such they are their own identities. The IRS requires this as each must report their earnings separately. I would care more about what the IRS thinks rather than what google thinks.
Google has not questioned me on it. If they want more documentation they are welcome to it, but I think they understand.
Besides how many employees I have is none of google's business.